# Australia Activewear Market Size, Share, Trends and Forecast by 2025-2033

## **Market Overview**

The [Australia activewear market size](https://www.imarcgroup.com/australia-activewear-market) reached USD 8.3 Billion in 2024 and is projected to grow to USD 12.9 Billion by 2033. Covering the forecast period from 2025 to 2033, the market is expected to grow at a compound annual growth rate (CAGR) of 5.02%. Factors such as increasing health and fitness awareness, widespread athleisure fashion adoption, and the expansion of e-commerce platforms drive this growth. Technological advancements in fabric innovation and the influence of social media further propel market demand.

## How AI is Reshaping the Future of Australia Activewear Market:

• AI-powered e-commerce platforms use data analytics and personalized marketing, driving customer engagement and increasing activewear sales.

• Artificial intelligence enables virtual try-ons, enhancing consumer confidence and reducing return rates in online activewear retail.

• AI-driven supply chain optimization helps Australian brands manage inventory efficiently and mitigate risks from global supply chain disruptions.

• Smart textiles integrated with AI technology improve fabric performance, such as moisture-wicking and breathability, elevating functional wear.

• Government health initiatives promote digital fitness platforms that incorporate AI, encouraging active lifestyles and boosting activewear demand.

• AI-assisted social media analysis helps brands identify emerging trends, optimize influencer collaborations, and launch targeted activewear collections.

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## Market Growth Factors

Increasing health and fitness awareness has significantly boosted the Australia activewear market. Over 4 million Australians are enrolled in fitness centers, underscoring a strong commitment to physical exercise. In 2024, the activewear sector directly contributed approximately AUD 1.52 billion (USD 1.1 billion) to the GDP and indirectly added AUD 2.49 billion (USD 1.8 billion) through its supply chain. The rising engagement in fitness clubs, group activities, and outdoor exercise further fuels demand for activewear that supports an active lifestyle.

The rise of e-commerce channels has played a pivotal role in expanding the activewear market in Australia. Online platforms offer consumers access to both international and local brands with convenient shopping experiences, competitive pricing, and flexible delivery. Australian retailers utilize AI and data analytics to personalize shopping, offer targeted promotions, and implement features like virtual try-ons and hassle-free returns, attracting younger demographics and driving market growth across urban and suburban areas.

Innovations in fabric and design are reshaping activewear preferences in Australia. Consumers demand functional apparel with moisture-wicking, breathability, odor resistance, and stretchability. Brands respond by developing smart textiles and sustainable collections using recycled materials and plant-based dyes. These designs improve athletic performance while catering to eco-conscious shoppers, making versatile activewear for workouts and daily wear a key market driver.

## Market Segmentation

**Product Type Insights:**

• Top Activewear

• Bottom Activewear

• Innerwear

• Swimwear

• Outerwear

**Material Type Insights:**

• Nylon

• Polyester

• Cotton

• Neoprene

• Polypropylene

• Spandex

**Pricing Insights:**

• Economy

• Premium

**Age Group Insights:**

• 1–15 Years

• 16–30 Years

• 31–44 Years

• 45–64 Years

• More than 65 Years

**Distribution Channel Insights:**

• Online Stores

• Offline Stores

**End User Insights:**

• Men

• Women

• Kids

**Regional Insights:**

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

## Key Players

• STAX

• Under Armour

## Recent Development & News

**• October 2025:** The Australian government collaborated with digital fitness platforms integrating AI-driven health apps, promoting active lifestyles and increasing demand for technologically advanced activewear.

**• August 2025:** Under Armour expanded its partnership with ISC Sport to deliver made-to-order sportswear targeting athletes aged 18-24, enhancing accessibility and customization in team sports activewear.

**• July 2025:** Market reports indicate a surge in Australia’s activewear segment driven by online sales growth and sustainable product launches, highlighting evolving consumer preferences for eco-conscious and tech-enhanced apparel.

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