--- title: Chat widget sidebar_label : Chat widget --- Chat widget or Web widget is a bot that you can embed on a website to interact with your website users in real-time. It appears as a small chat box or window that pops up on a website or application. ![](https://i.imgur.com/tezcJjN.png) This can be used to answer product queries, troubleshoot customer issues related to product features, and get quick feedback on website usability and customer service. The **Chat widget** can be used in the following ways:  * **Automated customer service**: Used to provide 24/7 automatic customer service by offering instant assistance for customer queries, booking appointments directly from a website, and so on. * **Promotion and marketing:** It can be used to promote and advertise your products and services to the website's visitors. It also provides product recommendations based on a user’s browsing history. * **Shopping assistance**: It helps website users find their products and services quickly. * **Collecting feedback**: It can be used to collect reviews and ratings for your products and services from website visitors that can be used to improve customer satisfaction. A Chat widget allows users to customize design of the widget, preview, and deploy it as per their custom requirements. Click [here](https://docs.yellow.ai/docs/platform_concepts/channelConfiguration/web-widget) to know more. To match any use case, the Chat widget can be customised in various ways using functions and events. Click [here](https://docs.yellow.ai/docs/platform_concepts/channelConfiguration/fuction-widgets) to know more. You can retrieve the data of the user who is using the Chat widget by using the payload. Click [here](https://docs.yellow.ai/docs/platform_concepts/channelConfiguration/chat-widget-payload), to know more.