# Proposal: RaidGuild Website Polish, Brand Alignment and Technical Upgrade

## Executive Summary

Polish RaidGuild's single-page website to serve as an effective marketing platform for Web3 design and development services. This project aligns the website with established brand guidelines while improving user experience and conversion optimization.

**Investment:** $3,900 over 4 weeks

**Team:** Suede (UI Designer) and Sam (Front-End Developer) at $75/hour

**Scope:** Bring current website into full brand compliance, implement proper typography and color systems from brand guide, redesign layouts for conversion optimization, build clean Next.js codebase from scratch, and align contact forms with website standards.

**Deliverables:** Brand-compliant website with updated Figma designs, refined brand guide and design system, clean technical implementation, and aligned contact forms.

**Timeline:** Week 1 (Planning), Week 2 (Design), Weeks 3-4 (Development & Launch)

## Team

**Suede** - UI Designer, Brand Master
**Sam** - Front-End Developer, Design System Keeper
**Rate:** $75/hour for both team members

## Goal

Revise the website to be inviting, readable, trust-building, and conversion-focused, effectively conveying RaidGuild's Web3 expertise with excellent user experience.

## Assets

The project maintains four interconnected digital assets:

1. **Figma Brand Guide** - Source of truth for visual standards, typography, and color systems
2. **Design System** - Technical implementation of brand guide as reusable components
3. **Website** - Primary marketing platform applying design system and brand standards
4. **Contact Forms** - Lead capture system aligned with website and brand

## Project Tasks

### Phase 1: Discovery & Planning (Week 1)

**Initial Team Alignment**
- Meet to develop step-by-step action plan
- Review technical constraints and establish workflow
- **Hours:** 4 (2 Sam, 2 Suede) | **Cost:** $300

**Asset Review & Design Direction**
- Audit current website against brand standards
- Review design system components and contact forms
- Define brand alignment approach (implement typography and color palette from brand guide)
- Document elements to keep vs. remove (address orange background, hero image spacing, cursor icon)
- **Hours:** 6 (Suede) | **Cost:** $450

**Repository Setup**
- Grant permissions to all asset repositories
- Set up branching strategy and workflow
- **Hours:** 1 (Sam) | **Cost:** $75

### Phase 2: Design Development (Week 2)

**Component Design & Website Layout**
- Design new/revised components with brand compliance
- Create comprehensive website design in Figma
- Optimize layouts for above-the-fold content and conversion flows
- Document responsive breakpoints
- **Hours:** 14 (Suede) | **Cost:** $1,050

**Brand Guide & Design System Updates**
- Update brand guide to reflect refinements
- Collaborate on design system component updates
- Ensure components match brand specifications
- **Hours:** 4 (2 Sam, 2 Suede) | **Cost:** $300

### Phase 3: Development & Implementation (Weeks 3-4)

**Repository & Website Development**
- Build clean Next.js + Tailwind repository from scratch
- Implement revised website to Figma specifications
- Apply brand-compliant typography and color systems
- Ensure responsive implementation and performance optimization
- Integrate Fathom analytics for metrics tracking
- **Hours:** 20 (Sam) | **Cost:** $1,500

**Contact Form Alignment**
- Update contact forms to match website brand standards
- Ensure consistent user experience across touchpoints
- **Hours:** 3 (Sam) | **Cost:** $225

## Investment Summary

**Total Project Cost:** $3,900

**Phase Breakdown:**
- Phase 1 (Discovery & Planning): $825
- Phase 2 (Design Development): $1,350
- Phase 3 (Development & Implementation): $1,725

**Team Breakdown:**
- Suede: 24 hours | $1,800
- Sam: 28 hours | $2,100

**Total Hours:** 52 hours
**Timeline:** 4 weeks

## Deliverables

**Brand Assets:**
- Updated Figma brand guide with refinements
- Updated design system components
- Comprehensive website design in Figma with specifications

**Technical Assets:**
- Clean Next.js + Tailwind codebase
- Fully responsive, brand-compliant website
- Aligned contact forms
- Performance-optimized delivery

## Success Criteria

- Website fully implements typography and color palette from brand guide
- Improved user experience with optimized conversion flows
- Professional, trust-building presentation of RaidGuild expertise
- Consistent brand application across website and contact forms
- Clean, maintainable codebase for future development

## Next Steps

Upon approval:
1. Schedule initial team alignment meeting within 48 hours
2. Begin asset review and planning
3. Provide weekly progress updates
4. Deliver completed website within 4-week timeline

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**This focused project establishes a polished, brand-compliant website that effectively markets RaidGuild's Web3 design and development expertise.**