---
# System prepended metadata

title: RaidGuild Brand Audit
tags: [Battlemaster]

---

# RaidGuild Brand Audit

## RIP: Improve Client and Hunter Experience \[Phase 1\] 🔥 #89

[https://github.com/raid-guild/RIPs/issues/89](https://github.com/raid-guild/RIPs/issues/89)

### Outcomes

- Recommended three additional steps to Hunt.
- [Research & interview notes](https://hackmd.io/9UCrtSyPSNugLK0qCCNWog?view)
- [Current Process Map and Process Improvements](https://www.figma.com/file/dojcYYM000jS10ryV2WYsk/RaidGuild-Client-and-Hunter-experience-improvements---RIP-%2389)
- [And here](https://docs.google.com/presentation/d/1c6NeYc1SAy2UKW9bJXSobYUY66YWPWuBEIw5vkFkKcc/edit#slide=id.p)

### Next Steps

- Follow up to see whether the three additional steps have been used. And whether effective.

---

## RIP: Design Asset Consolidation & Synchronization #140

[https://github.com/raid-guild/RIPs/issues/140](https://github.com/raid-guild/RIPs/issues/140)

### Outcomes

- Two-way synchronization between Figma and Github. Completed.
- [Synchronization demo video](https://www.loom.com/share/30570d2dcc80430caf6b21f06245cb73)
- [Link to repo](https://github.com/raid-guild/design-system)
- [Link to Figma file](https://www.figma.com/design/61uUvOs2T2cKQUhIn6sMRu)
- [Link to Storybook](https://raid-guild.github.io/design-system/)
- [Discord thread](https://discord.com/channels/684227450204323876/1123340487332466809)
- [Handbook – add design system library to Figma](https://handbook.raidguild.org/) (worked for me)

### Next Steps

- Test two-way sync. Figma to Github and back. Not auto to storybook?
- Devs need to find solutions to integrate this into the Storybook.
- Refine and update the Design System (do we need that many colors).
- Need a RaidGuild\-funded Figma Pro plan for RIPs

---

## Moloch's Rejects: SEO RODEO #154

[https://github.com/raid-guild/RIPs/issues/154](https://github.com/raid-guild/RIPs/issues/154)

### Outcomes

- April 16, 2024 – Moved to close this RIP as partially completed. Design, build, copy, and a partial SEO scope were completed and paid out. Have $1100 left in the Team safe that will be applied to the next iteration of this RIP
- [SEO Rodeo 2 Figma](https://www.figma.com/design/l5GpxX2LgOCxd7StHujiRQ/RaidGuild---SEO-Rodeo-%23002?node-id=36-99&t=VNIpI18YjvMwJZOB-1)
- [Raid Guild On-Page SEO](https://hackmd.io/aRwyWFZmRwqkmkGucPQRVg)
- Inquired to @Sasquatch what pieces were incomplete—no answer to date.

### Next Steps

- Ranking monitoring via Ahrefs, Google Search Console, and Fathom (keywords identified in research and domain)
- Evidence of the efficacy of the keywords as implemented
- Which features from the SEO Rodeo 2 Figma have not yet been implemented? Services and associated portfolio items. Reverse logos (dependent on the next design). Add a blog post and add a portfolio item user flows.

---

## Business Model workshops to refine Raid Guild’s positioning #135

[https://github.com/raid-guild/RIPs/issues/135](https://github.com/raid-guild/RIPs/issues/135)

### Outcomes

The Google Slides-based pitch deck was transformed into Figma assets and is now available to all Raiders as a consistent work deck
[Final Deck](https://www.figma.com/design/3QiNikDEsXmRODFg8qk4ax/2023_06_raid_guild_deck?node-id=0-1&t=Fx1cFegihRTnzhx4-0)
[Draft Deck Master on Google Slides](https://docs.google.com/presentation/d/1j3Fv7M0qVMYvItfXaw4sKJOUKIvnfEJq9wHlIo4vueM/edit#slide=id.g25240a56d95_0_206)
[Business Model Canvas Workshop FigJam](https://www.figma.com/board/MikXtJ4qtycVXJCqx99j12/2023_05_RG_BMC_EPK?node-id=0-1&t=osEKB7OKSRriut0D-1)
[RIP Retrospective](https://github.com/raid-guild/RIPs/issues/135#issuecomment-1592069721)
[Follow up Lessons learned](https://github.com/raid-guild/RIPs/issues/135#issuecomment-1712955787)

### Next Steps

- Continue advocating for the pitch deck
- Continue use for ROM-RG relations
- Servicing any sharing inquiries 
- Continuously use it for personal Raid-related issues

---

## RG's Headless Brand Stewardship

[https://discord.com/channels/684227450204323876/1151195513123778720](https://discord.com/channels/684227450204323876/1151195513123778720)
[https://hackmd.io/@raidguild/HkXGnvkJp](https://hackmd.io/@raidguild/HkXGnvkJp)

### Outcomes

Discussion in Discord
Brand Stewardship efforts

### Next Steps

Covene a council of Archers – RaidGuild look and feel. What is our world?
Who gets to make changes to the brand assets. [Info graphic](https://discord.com/channels/684227450204323876/1151195513123778720/1158406077730279435)

[Kanban UX tasks](https://github.com/orgs/raid-guild/projects/8/views/1)

---

## Sero's Audit

[https://hackmd.io/@THkehD-JRa6LxfeK0QB2pw/HJjaJLNeA](https://hackmd.io/@THkehD-JRa6LxfeK0QB2pw/HJjaJLNeA)


