# Proposal: Illustration Production & Visual Asset Library

## Executive Summary

This proposal covers the creation and delivery of a comprehensive **illustration asset library** for RaidGuild, already completed retroactively, designed to support brand expression across the website, social media (including X/Twitter), and future marketing surfaces. The work establishes a distinctive **solarpunk × fantasy RPG × Web3** illustration style that reinforces RaidGuild’s identity as capable, trustworthy, and forward-looking builders.

**Request:** Retroactive compensation for completed work
**Total Hours:** 12 hours
**Rate:** $75/hour
**Total Ask:** **$900**

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## Goal

Create a scalable, on-brand illustration system that:
- Visually differentiates RaidGuild in the Web3 ecosystem
- Conveys competence, trust, and adventure
- Can be reused across website sections, navigation, social media (including X/Twitter), and future brand materials
- Aligns with the existing brand direction (fantasy / guild / RPG metaphors)

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## Scope of Work (Completed)

### Illustration Output
- **100 final web-ready illustrations**
- Generated from **50 finished Midjourney source images**
- Each source image processed into:
- **Full-color version** using the RaidGuild brand-defined background color
- **Desaturated version** using the same brand-defined background color
- All final assets optimized and exported as **WebP**
- Create illustration library at: https://www.brand.raidguild.org/illustrations

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## Illustration Style System

The illustration language combines:
- **Loose pen / ink linework**
- **Fantasy RPG adventurer composition**
- **Solarpunk optimism**
- **Web3 / blockchain symbolism**
- **Tech-infused weapons, glyphs, and living geometry**
- Warm earth tones, golds, jades, and ambers set against a consistent light brand background
- Mature, capable adult figures (not cartoonish, not juvenile)

### Narrative Themes
- Mercenaries / guild members as competent professionals
- Trustworthy, battle-tested, multiethnic teams
- Adventure as decentralized collaboration
- Technology as organic, sustainable, and humane

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## Tasks Performed

### 1. Midjourney Prompt Creation
- Wrote detailed custom prompts defining:
- Character composition
- Mood, tone, and narrative framing
- Color palette and background intent
- Line quality and illustration density
- Established repeatable stylistic language for consistency

### 2. Prompt Refinement & Iteration
- Iteratively refined prompts to:
- Improve facial expressions and body language
- Balance fantasy and technology
- Maintain brand-aligned optimism and maturity
- Generated mood-board quality outputs to set visual direction

### 3. Upscaling & Image Expansion
- Selected strongest outputs
- Upscaled images for production use
- Expanded edges where necessary to support flexible layout usage

### 4. Photoshop Processing (Per Image)
Each of the 50 final source illustrations was:
- Manually processed one-by-one in Photoshop
- Midjourney-generated background color replaced with the RaidGuild brand-defined background color
- Secondary desaturated version created using the same brand background
- Cleaned, balanced, and prepared for web and social use
- Exported as optimized WebP files

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## Time Accounting

**Total Hours:** 12
- Prompt writing & refinement
- Mood board generation
- Image selection & upscaling
- Photoshop processing
- Export optimization

**Effective Output:**
- ~8–9 final illustrations per hour
- Production-level efficiency with high creative input

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## Deliverables

- **100 final illustration assets (WebP)**
https://www.brand.raidguild.org/illustrations
- Cohesive visual language supporting:
- Homepage hero sections
- Sub-navigation visuals
- Section dividers
- Social media and X/Twitter use
- Future marketing and decks
- Prompt library usable for future illustration expansion
https://hackmd.io/@Suede/Skbpddppll

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## Value to RaidGuild

- Establishes a **defensible visual moat** uncommon in DAO branding
- Reinforces RaidGuild’s RPG/guild narrative with professional polish
- Supports future scale at minimal marginal cost
- Demonstrates design + AI tooling mastery aligned with Web3 culture

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## Retroactive Compensation Request

**Total:** **$900**
(12 hours × $75/hour)
$100 taken from Cookie Jar, $800 Retro funding RIP posted at DAOHAUS for a vote.

This proposal formalizes work already completed and delivered, ensuring proper compensation while preserving the narrowed scope that was previously requested.

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