# What I Observed In The Website Shopmoment
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Umas Su 2020/09/14
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In this article, I would like to express what I have discover by observing how the website, mostly the index page, is designed to presents information to me.
Three perspectives are discussed -- the layout, the user flow, and the busniess strategy.

### The Layout

The layout *of* the website *adopts* ~~adapts~~ is less varied but simple. There are only a carousel, some horizontal cards, and the navigation area.
#### navigation area
There are main components in the navigation area -- the fist menu, search bar, and the second menu.
- Menus
There are two menus in the navigation area. Two menus seemed too much to me, especially they are placed both horizontally and on the top of the screen.
- The first menu is the service they provide, such as shopping, lessons, trips, and apps.
- The second menu is the product category, like audio, cameras, drones.
- Search Bar
Aside from the menus, the search bar takes the full width of the screen.
It looks like Shopmoment wants to enlarge the visual weight of the search bar for a user to search at will.

#### Carousel
* Carousel is placed just below the search component and is given padding. In this way, though, it reduces the visual impact the carousel could provide, it gives the navigation bar a lot of space for users to navigate.
#### Horizontal cards
Usually, I would give the title a certain amount of weight to stand out. However, it does not in Shopmoment. Texts maintain less weight various on the website.
In addition to the text, how Shopmoment presents products is interesting. Users can see a scroll bar below the cards, and they know there are more cards on the right side of the row.
When the mouse is hovering over the card, the item will interact with the user. For example, when a user hovers the bag card, the bag will be opened so the user can see what it looks inside the bag. When a user hovers the drone, the drone, which was originally unfolded, would be folded.
### The User flow
Like most of the e-commerce website, you can click product cards to go to the product page, click the menu category to go to the category page. The most eye-catching component is the search bar. When a user clicks the search bar, he/she would see the recommended product and the visited products below the search bar input. This helps the user to reach their product very easily.

### The Marketing Strategy
In my opinion, the website sells not just the product itself, it sells the whole solution for people who wants to enhance the photograph skill, including the photograph lessons, photograph equipment, and the tours. Yet the most encouraged product for users to buy is equipment. because the second menu in the index page is not the lesson category, tour category but the equipment category. Also, the equipment cards take the first two rows of the horizontal cards, which is one of the most precious spaces on the index page.
I would say the business strategy of Shopmoment is to provide a complete learning environment for learners to emerge. By selling equipment and gives users more options on learning, trying. Shopmoment can build it's brand recognition and image at the same time.

## Summary

These are some of the topics I discovered during the observation. Shopmoment does a good job on establishing the environment for learners to stay around the website.