# Kick Streaming: November Updates and Key Metrics ![Kick](https://hackmd.io/_uploads/HydBD2QUkg.jpg) :::info Monthly updates to the readers and fans who are closely following the Kick streaming journey. ::: ## :triangular_flag_on_post: Summary of the article :::success This month, Kick has made some exciting progress in improving the platform for both streamers and viewers. From launching new features to tackling challenges, here's everything you need to know about November. ::: ## Key metrics November was all about growing engagement and providing streamers with better tools. Here’s how [Kick](https://socioblend.com/blog/what-is-kick-and-how-does-it-work/08/05/) performed: :::success User Growth: Kick hit 5 million active monthly users this month, a 25% increase from October! This milestone reflects our focus on creating a vibrant and inclusive community for gamers and creators. ::: :::success Streamer Earnings: Over $10 million was paid out to Kick streamers in November. The platform’s generous revenue-sharing model continues to be a game-changer, enabling creators to keep 95% of their earnings. ::: :::success New Features: We introduced Stream Goals, allowing streamers to display fundraising or achievement goals directly on their streams. This feature was requested by the community and has already seen great adoption. ::: :::success Ad Revenue Boost: Ads now contribute 20% more to streamers’ overall earnings compared to October. This improvement comes after optimizing the ad placement strategy without disrupting the viewing experience. ::: ## 👍 Highlights 1. Partnerships: We signed a major partnership deal with a top esports organization, bringing exclusive content and tournaments to Kick. 2. Community Events: Hosted a month-long streaming challenge, #KickChallenge2024, where participants had a chance to win prizes and attract new followers. 3. Mobile App Updates: Improved stability and added features like dark mode and better chat moderation tools on the mobile app. 4. Kick Chat Commands: One of the standout improvements this month was the introduction of customizable [Kick chat commands](https://www.linkedin.com/pulse/kick-chat-commands-101-tips-tricks-insights-streamers-maheshwari-jaqhc). Streamers can now create and manage commands to enhance interaction with their viewers, making live chats more engaging and interactive. ## 👎 Lows and Challenges While there’s a lot to celebrate, Kick is also aware of the challenges ahead. The rise in user activity caused occasional server lags, and they’re working hard to scale up infrastructure to ensure a seamless experience for everyone. We can’t wait to see what’s next!