# Notes for Carrot Strategy

Proposed Timing: Carrot v1 ready beginning of March

a) Strategize the launch
b) Initiatives we will need to build

What we know:

- **Decentralized Prediction Markets**
- Augur
- Omen
- Polymarket (partly decentralized?)
- Gnosis Conditional Token Framework
- Creating blockchain mechanisms that pay out based on conditions happening.

- **Carrot Alpha**
- Launched November 2021
- [DXdao Introduces Carrot Alpha](https://medium.com/carrot-eth/dxdao-introduces-carrot-alpha-946a5e695058) - A Platform for Community-Driven Programmable Incentives

- **Some Uses**
- Carrot introduces “Programmable Incentives”
- KPI-Based Lending Protocol TVL Mining (Agave)
- KPI-Based AMM Protocol TVL Mining (Swapr)
- Carrot KPI tokens in an Investment Grant Deal (Atlantis World)
- KPI-Based Awareness Mining (Twitter Amsterdam)

- **What drives people’s behavior?**
- Money
- Love of their community
- Status
- NFTs
- What else?

- **What is interesting about having a liquid KPI-based token?**
- Liquid
- Traded
- Sent/gifted
- Building blocks
- We've seen few cases of secondary use.

- **Other Uses**
- Incentiving contributors around team goals (KPIs)
- Incentiving contributors around personal goals (accomplishments)
- Bug bounty programs
-

- **Opportunities**
- DXdao use cases
- Early friendly use cases
- DAO use cases
- If farming comes back, will it largely be conditional farming?
-

- **Target characteristics**
- DAOs
- Community-based
-

- Some challenges:
- Competitors
- Prediction market platforms
- UMA
- UMA 2.0
- Larger scale campaigns
- Optimistic Oracle
- Time-less conditions
- Oracles
- can they scale?
- 100s of campaigns?
- reality.eth still iffy