# Pre Launch ICO - All you need to know! ( ICO vs Pre ICO, Advantages, How it helps your business to succeed)
A pre-launch ICO, also known as a pre-ICO, is a fundraising campaign that takes place before the official launch of an initial coin offering (ICO). During a pre-ICO, a startup typically offers a limited number of tokens at a discounted price to early investors.
The purpose of a pre-ICO is to raise seed funding for the development of the project, as well as to generate interest in the upcoming ICO.
**ICO vs Pre ICO **
A pre-ICO is different from an ICO in that it typically has a smaller fundraising goal, a smaller number of tokens available for purchase, and a higher token price. Additionally, pre-ICOs often have a whitelist process, which means that only approved investors are eligible to participate in the pre-ICO sale.
In contrast, an ICO or Initial Coin Offering is a larger fundraising goal and a popular fundraising method where a startup, creates and issues crypto tokens in exchange for funds. The goal of an ICO is to raise capital for the development of the startup business.
***Pre-ICOs offer several advantages for startups and investors
***For startups***
👉 Helps with the early stage of business development
**For investors**
👉 pre-ICOs can provide the opportunity to purchase tokens at a discounted price before the official launch of the ICO
If you have an idea to launch your own ICO, then conducting pre-sale ICO is the advantage for you to develop your business soon. For that, you should choose the best ICO development company to get quality-rich **[pre-ICO launch](https://bit.ly/3Jkw6Ul)** services.
**There are several factors to consider while choosing a company, **
✍️ Experience
✍️ Team of skilled developers
✍️ Comprehensive set of services (white paper, ICO development, smart contract creation, marketing, and PR)
✍️ Transparency
✍️ Strong and active community
Based on these factors, one can easily find the ideal Pre-launch ICO development service provider. Reach out to them and get the best pre-launch ICO services at an affordable cost.