Mobile App Dev - App Brainstorming Example === ## Favorite Existing Apps - List 1. Instagram 2. Postmates 3. Google Calendar 4. Aloe Bud 5. Pinterest 6. Remind 7. YouTube ## Favorite Existing Apps - Categorize and Evaluate ### Instagram - **Category:** Photo & Video / Social - **Mobile:** Website is view only, uses camera, mobile first experience. - **Story:** Allows users to share their lives in pictures and enhance their content with filters - **Market:** Anyone that takes pictures could enjoy this app. Ability to follow and hashtag based on interests and categories allows users with unique interests to engage with relevant content. - **Habit:** Users can post throughout the day many times. Features like "Stories" encourage more candid posting as well. Users can explore endless pictures in any category imaginable whenever they want. Very habbit forming! - **Scope:** Instagram started out extremely narrow focused, just posting pics and viewing feeds. Has expanded to a somewhat larger scope including "Instagram Stories" (a la SnapChat) and messenger features. ### Postmates - **Category:** Food ordering / Commerce - **Mobile:** Web and app version -- uses your geolocation to show nearby restaurants ## New App Ideas - List 1. Motivation App - Task tracker 2. Cultural/Ethnic Studies App - Use webscraping to expose user to sources about other cultures in the US 3. Book Exchange App - Students can post old books or request books they need ## Top 3 New App Ideas 1. Book Exchange 2. Motivation 3. Cultural/Ethnic Studies ## New App Ideas - Evaluate and Categorize 1. Book Exchange - **Description**: Allows any user to register and post books they want to sell/buy/trade. - **Category:** Commerce - **Mobile:** Mobile is essential for the instant logging of student behavior. Students use the app to purchase goods from the student store and other rewards. The camera is used to share images with parents. - **Story:** Creates a team between student, parent and teacher. Allows good behavior to not go unnoticed and for students to get rewards and positive reinforcement from teachers, parents and peers - **Market:** Any school district or individual classroom teacher of any grade could utilize this app. District wide licensing and custom features could be used for monetization. - **Habit:** Teachers are using this constantly throughout the school day. Students are using the app daily to check their performance and cash in on rewards. - **Scope:** V1 would allow teachers to access a roster of students and input behavior logs. Could actually be tested by a real teacher with a class of students. V2 would incorporate a student facing version for students to see their performance. V3 would add a way for students to earn and obtain rewards for goals met. V4 would incorporate a parent facing version.