## UX Research Deliverables

### Phase 1: Discovery
- Discovery interviews
- Comparative Analysis
- Affinity Mapping (distilled notes)
- User Personas
- User Journey Map
- User Stories

### Phase 2: Prototyping
- User Flows > Red Routes > Sitemap
- Lo-fi Wires > Hi-Fi Wires > Clickable Prototype
- Alpha Usability Iterations with Stakeholders / Team
- Convergence towards MVP Designs

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## Branding and UI Design Deliverables

### Branding
- Name
- Logo
- Colors
- Fonts
- Compositions
- Character ideation
- *Comprehensive visual design system is out of scope*

#### Process:
- Moodboard of all elements, approved by client.
- Figma brand guide of all necessary assets.

### Landing Page
- Lo-fi sketches
- Hi-fi sketches
- Pixel perfect design
- Live site
- *Copywriting for site is out of scope, will be provided by client team*

### App Screens
- Lo-fi sketches
- Hi-fi sketches
- Pixel perfect design
- Live site
- *Minimal copywriting based on technical specs*

#### Process:
- Wireframes
- Add branding
- Final details
- Delivered as a Figma file, handed off to devs

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