# Party Supplies Market Size, Share, and Trends in 2026
<h2>Introduction of Party Supplies Market</h2>
<p data-start="43" data-end="921">According to Fortune Business Insights, the <strong data-start="87" data-end="117"><a href="https://www.fortunebusinessinsights.com/party-supplies-market-110611">Party Supplies Market 2026</a></strong> is expanding steadily as consumers increasingly invest in celebratory experiences and themed social events. The global party supplies market size was valued at USD 16.93 billion in 2024, reflecting strong demand for decorative, functional, and practical items used across personal and professional celebrations. Party supplies include food and beverages, decorations, tableware, and related accessories that enhance the ambiance and experience of events such as birthdays, weddings, corporate gatherings, and holiday celebrations. Rising disposable income, growing interest in hosting personalized events, and the influence of social media-driven aesthetics are key factors supporting global market growth.</p>
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<h2 data-start="923" data-end="958">Party Supplies Market Snapshot</h2>
<ul>
<li data-start="959" data-end="1250">Market value stood at USD 16.93 billion in 2024<br data-start="1008" data-end="1011" /> • Expected to grow from USD 18.41 billion in 2025 to USD 34.35 billion by 2032<br data-start="1089" data-end="1092" /> • CAGR of 9.32% during the forecast period<br data-start="1134" data-end="1137" /> • North America remains the leading regional market<br data-start="1188" data-end="1191" /> • Food & beverages represent the largest product category</li>
</ul>
<h2 data-start="1252" data-end="1283">Party Supplies Market Size</h2>
<p data-start="1284" data-end="1829">Party supplies market size is projected to increase significantly from USD 18.41 billion in 2025 to USD 34.35 billion by 2032. This growth is driven by increasing consumer expenditure on celebrations, including birthdays, anniversaries, destination weddings, and cultural festivals. The expansion of residential celebrations and rising demand for premium and customized party products are strengthening overall market size. Additionally, the rapid growth of online retail platforms is making party products more accessible to consumers globally.</p>
<h2 data-start="1831" data-end="1863">Party Supplies Market Share</h2>
<p data-start="1864" data-end="2437">Party supplies market share is led by North America, supported by a strong celebration culture and well-developed retail infrastructure. The food and beverages segment dominated the market with a 50.94% share in 2024, reflecting the importance of catering, refreshments, and convenience foods in event hosting. By application, the residential segment held a leading share of 61.57% in 2024, driven by frequent home-based celebrations. Supermarkets and hypermarkets also accounted for a significant share due to wide product availability and seasonal promotional strategies.</p>
<h2 data-start="2439" data-end="2472">Party Supplies Market Growth</h2>
<p data-start="2473" data-end="2928">Party supplies market growth is forecast to register a CAGR of 9.32% from 2025 to 2032. Growth momentum is supported by rising interest in themed and experiential events, increasing adoption of decorative products, and expansion of event management and wedding planning services. Growing consumer inclination toward destination events and social gatherings, combined with increasing digital influence, continues to accelerate market growth across regions.</p>
<h2 data-start="2930" data-end="2963">Party Supplies Market Trends</h2>
<h3 data-start="2965" data-end="3031">Growing Inclination toward Destination Events and Ceremonies</h3>
<p data-start="3032" data-end="3499">One of the prominent trends in the party supplies market is the rising popularity of destination events and ceremonies. Destination weddings and themed celebrations require extensive use of premium decorations, floral arrangements, lighting solutions, balloons, and customized tableware. Increasing participation in destination events and the availability of professional planners offering tailored services are driving demand for high-value party supplies worldwide.</p>
<h2 data-start="3501" data-end="3521">Market Dynamics</h2>
<h3 data-start="3523" data-end="3543">Market Drivers</h3>
<p data-start="3544" data-end="4115">The expansion of the event management and wedding industry is a major driver of the party supplies market. Event planners and organizers require a wide range of supplies, including banners, balloons, themed décor, and tableware, to create memorable experiences. Rising consumer demand for personalized celebrations, home-hosted events, and festive décor items further supports market growth. Additionally, the increasing number of leisure, cultural, and outdoor events is generating sustained demand for party supplies across both residential and commercial applications.</p>
<h3 data-start="4117" data-end="4140">Market Restraints</h3>
<p data-start="4141" data-end="4604">Economic downturns and environmental concerns around plastic waste restrain market growth. Many party products are made from single-use plastic, leading to regulatory restrictions and bans in several regions. Environmental awareness and sustainability regulations are limiting the availability of plastic-based party supplies. Furthermore, lower income levels in certain regions reduce consumer spending on large-scale celebrations, constraining market expansion.</p>
<h3 data-start="4606" data-end="4632">Market Opportunities</h3>
<p data-start="4633" data-end="5094">Rising demand for sustainably made party products presents significant growth opportunities. Eco-conscious consumers are increasingly opting for biodegradable tableware, compostable decorations, and reusable party items. The growing popularity of DIY crafts and disposable eco-friendly party products is further boosting demand. Manufacturers focusing on sustainable materials and innovative designs are well-positioned to capture emerging market opportunities.</p>
<h3 data-start="5096" data-end="5119">Market Challenges</h3>
<p data-start="5120" data-end="5594">Seasonal demand volatility and inventory management complexities pose challenges for market players. Party supplies sales are highly concentrated around festivals, holidays, and peak celebration periods, followed by slower off-season demand. This fluctuation complicates inventory planning, increases storage costs, and impacts supply chain efficiency. Managing production capacity and minimizing excess inventory remain key operational challenges for industry participants.</p>
<h2 data-start="5596" data-end="5622">Segmentation Analysis</h2>
<h3 data-start="5624" data-end="5645">By Product Type</h3>
<p data-start="5646" data-end="6229">By product type, the market is segmented into food & beverages, decoration, tableware, and others.<br data-start="5744" data-end="5747" /> The food and beverages segment held the largest market share of 50.94% in 2024, driven by the importance of catering and refreshments in enhancing guest satisfaction. The growing popularity of home-hosted parties and convenience food options further supports segment growth.<br data-start="6021" data-end="6024" /> The decoration segment is projected to grow at the fastest CAGR of 10.16% during 2025–2032, supported by increasing demand for visually appealing and creative décor solutions that elevate event aesthetics.</p>
<h3 data-start="6231" data-end="6250">By Party Type</h3>
<p data-start="6251" data-end="6675">Based on party type, the market includes birthdays, corporate parties, holiday parties, and others.<br data-start="6350" data-end="6353" /> The birthdays segment dominated the market with a 43.92% share in 2024, driven by year-round celebrations and growing demand for themed birthday products.<br data-start="6507" data-end="6510" /> The corporate parties segment is expected to grow at the second-fastest rate, supported by rising corporate events and demand for customized, branded décor products.</p>
<h3 data-start="6677" data-end="6697">By Application</h3>
<p data-start="6698" data-end="7069">By application, the market is divided into residential and commercial segments.<br data-start="6777" data-end="6780" /> The residential segment led with a 61.57% share in 2024, driven by cost efficiency, comfort, and high frequency of home-based celebrations.<br data-start="6919" data-end="6922" /> The commercial segment is projected to grow steadily, supported by increasing events hosted in restaurants, cafes, banquet halls, and event venues.</p>
<h3 data-start="7071" data-end="7100">By Distribution Channel</h3>
<p data-start="7101" data-end="7540">By distribution channel, the market includes supermarkets/hypermarkets, party stores, online/e-commerce, and others.<br data-start="7217" data-end="7220" /> Supermarkets and hypermarkets dominated with a 42.34% share in 2024 due to easy accessibility and wide product assortments.<br data-start="7343" data-end="7346" /> The online/e-commerce segment is expected to grow at the fastest CAGR of 10.55% during the forecast period, driven by consumer access to themed and customized products through digital platforms.</p>
<h2 data-start="7542" data-end="7585">Party Supplies Market Regional Outlook</h2>
<h3 data-start="7587" data-end="7606">North America</h3>
<p data-start="7607" data-end="7908">North America held the dominant market position, reaching USD 5.62 billion in 2024. Strong celebration culture, high disposable income, and extensive retail networks support regional growth. The U.S. alone accounted for USD 3.57 billion in 2024, driven by strong online and supermarket sales channels.</p>
<h3 data-start="7910" data-end="7922">Europe</h3>
<p data-start="7923" data-end="8184">Europe represents the second-largest regional market, supported by robust party culture and demand for premium and minimalist design-based products. Increasing destination weddings and cultural events across Western and Eastern Europe are driving market growth.</p>
<h3 data-start="8186" data-end="8204">Asia Pacific</h3>
<p data-start="8205" data-end="8508">Asia Pacific is projected to grow at the fastest CAGR of 10.12% during 2025–2032. Rising disposable income, expanding middle-class population, and increasing spending on celebrations are fueling demand. Growth in party halls and wedding venues is further accelerating market expansion across the region.</p>
<h3 data-start="8510" data-end="8554">South America and Middle East & Africa</h3>
<p data-start="8555" data-end="8898">South America is expected to reach USD 1.84 billion in 2025, supported by rising online shopping adoption and cultural festival celebrations.<br data-start="8696" data-end="8699" /> The Middle East & Africa region is witnessing steady growth due to increasing number of premium party halls and demand for decorative products. The UAE is projected to reach USD 0.62 billion by 2025.</p>
<h2 data-start="8900" data-end="8926">Competitive Landscape</h2>
<p data-start="8927" data-end="9338">The party supplies market is moderately competitive, with key players focusing on retail partnerships, portfolio expansion, and product innovation. Companies are launching themed, seasonal, and sustainable products to enhance brand visibility and meet evolving consumer preferences. Strategic collaborations with retailers and continuous introduction of new designs are helping players maintain market position.</p>
<h2 data-start="9340" data-end="9358">Top Companies</h2>
<ul>
<li data-start="9359" data-end="9596">American Greetings Corporation<br data-start="9391" data-end="9394" /> • Peacock Supplies<br data-start="9412" data-end="9415" /> • Kishi's Co., Ltd<br data-start="9433" data-end="9436" /> • Hallmark Cards, Inc.<br data-start="9458" data-end="9461" /> • Oaktree UK Ltd.<br data-start="9478" data-end="9481" /> • Fries Partychic<br data-start="9498" data-end="9501" /> • Party City Holdco Inc.<br data-start="9525" data-end="9528" /> • Oriental Trading Company<br data-start="9554" data-end="9557" /> • Inknibs<br data-start="9566" data-end="9569" /> • Unique Industries, Inc.</li>
</ul>
<h2 data-start="9598" data-end="9628">Key Industry Developments</h2>
<ul>
<li data-start="9629" data-end="10252">In November 2025, Signify launched decorative Philips Aura Floodlights tailored for festive applications.</li>
<li>In August 2025, Michaels introduced over 500 new celebration products and in-store events.</li>
<li>In September 2024, Chuk launched compostable tableware products made from sugarcane bagasse.</li>
<li>In June 2024, American Greetings Corporation acquired a fixture manufacturing facility to strengthen supply chain control.</li>
<li>In March 2024, Fig Living introduced sustainable Cloud Lamps designed for decorative indoor and semi-outdoor use.</li>
</ul>
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<h2 data-start="10254" data-end="10267">About Us</h2>
<p data-start="10268" data-end="10843" data-is-last-node="" data-is-only-node="">Fortune Business Insights provides in-depth market research and actionable intelligence to help businesses navigate industry transformation, uncover new opportunities, and make informed strategic decisions. Our reports combine verified data, expert analysis, and future forecasts to support sustainable growth, operational excellence, and long-term investment planning. Over the coming years, we will continue to expand our global coverage and strengthen our predictive analytics to help businesses adapt confidently to a rapidly evolving consumer goods and retail landscape.</p>
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