# Benchmarking

## Favourite Applications
- Whatsapp
- **Instagram**
- Reddit
- Venmo
- Spotify
- **YouTube**
- **Uber**
- Yahoo Weather
- Hopper
- Piazza

## Instagram
- Category: Social
- Mobile
- Many more features than on desktop --> tabs at the bottom allow for different functionality
- Photographing capability
- Location tracking
- Real time refresh of posts/live streams
- Story
- My friends and peers responded well to Instagram
- Market
- Very large
- Youth (18-35)
- Influencers
- Habit
- Explore page has infinite scroll
- Focus on likes/shares/views
- Push to see new content/not miss it
- i.e. livesteams/announcements
- Scope
- Very complete
- Difficult - lot's of different components/features
- Even one feature is a hurdle 😢
- Strip down version (feed) is possible

## YouTube
- Category: entertainment
- Mobile:
- Not very unique
- Made a website more mobile friendly
- Explore page
- Tab categories
- Story
- a more convient way to watch youtube videos
- Share video content on mobile
- Explore new creators on the go
- Market
- Content creators/influencers
- Educators
- Kids
- Advertisers
- Habit
- Autoplay
- Recommended videos
- Subscriptions/notifications
- Scroll comments
- Scope
- Skeleton version is reltively simple?
- Feed/search of videos
- Subscriptions is next step
- Trending/explore

## Uber (for users)
- Category: transport
- Story
- my friends and peers enjoy the convience of the application
- they added uber eats
- Mobile:
- Extremely mobile
- Heavy use of location
- Real time notifications of trip/arrival/departure
- Market
- people in cities who can't drive
- Don't own cars/incovenient to use
- Habit
- I'm lost and need a ride home
- Convenience & market share
- Not much competition
- Scope
- Well formed -> includes food :)
- Maps would be tricky to implement
- Communications -> call/messaging
- Creating routes/estimating cost

## App Ideas
1. Laundry app
a. Plan your outfit
b. Plan when to do laundry
c. Google calendar invites/events
d. add a dm to _"closet"_
2. Voting Centralization application for smaller, local elections
a. Centralizes information of local elections
I. State senate elections for example
b. Sends notification
c. Leads to information about running candidates
3. Skill Tracker
a. Reminders
b. Noting improvement
c. Logging study times
d. Weekly schedule
e. Decide on target -> computer programming? Selectable
4. Grocery Cooperative App --> Costco runs
a. Users sign up into 'houses'
b. Users add items to cart
c. One person goes to buy and checks them off
d. Automatic Venmo requests
5. Rock Paper Scissors App

### "Bad" App Ideas
- Tinder for pets
- Study Buddies
- AirBnB for kitchen utensils/repair tools
- Market: middle-age dads
- Outfit maker for the weather
- Suggested outfits
- Appointment App
- Fortnite meta tracker