Introduction

The concept of Smart TVs is pretty known to us all since they include more advanced facilities and features than the general TV like internet connectivity, ability to install apps; share content in best view settings available on screen. Due to already being a part of the integration chain Mango TV is notable enough, especially in Bangladesh for costing considerably less than many other better-known brands with similar functionalities offered by them. These price cut is coming for a reason: Why Mango TV cheap? In this essay, we will go through all factors that have a bearing on mango TV price strategy and also review by other brands.

1. Production in the USA, Lower Price

[Mango TV](https://aristronltd.com/) can price so competitively, not just due to its local manufacturing. Unlike other international brands, many of whom have to pay high additional costs for shipping their products across the globe and related imports fees due global logistics, Mango TV saves a portion of logistic cost by promising TVs production inside Bangladesh. Mango TV even has a retail price that can only be so low thanks to its local manufacturing approach.

These include competitors such as Samsung, Sony and LG that import their products incurring higher costs from tariffs, customs duties & shipping fees. It is in part due to these extra costs that makes imported TVs look expensive.

2. Focused Market Approach

520] — Mango TV | Medium RangeAs the name suggests, previously medium-range BOTH targeting consumers with a budget that doesn't want to pay too much; while also not overloading their products features typically found on high-end smartphones and only would be necessary for normal users. By targeting the features that local buyers care most about, [mango tv price in bangladesh](https://aristronltd.com/mango-tv-price-in-bangladesh-mango-google-tv/) for gear they don't need in other premium models. Take Mango TVs for example, many of their models offer at least a Full HD or 4K resolution and basic smart functions that get the job done without going overboard with luxuries.

Meanwhile, many global rivals have introduced OLED displays high refresh rates and rich AI features to appeal a higher-end market. This is certainly feature which adds to the viewing experience albeit for a very steep cost and one of reasons these TVs are priced so high from these brands.

3. Component Sourcing

From the software platform, to manufacturing components, Mango TV is able to provide a cost-effective next generation set-top box solution due in part by its strategy of component sourcing. Mango typically sticks to inexpensive components instead of fleecing the best parts from big brands. While these components adhere to the quality and functionality of a superior level, they may possibly be considered inferior compared to other international brands in terms of specifications.

Sony and LG on the other hand, use higher quality materials to implement Dolby Vision, HDR10+, superior audio etc that adds up into their manufacturing costs. Where Mango TV cuts costs and becomes more affordable to the consumer is in producing their parts, they only use standard quality components that do not have all of the bells-and-whistles that add cost such as harmony wireless communication chips, inertial measurement units (IMU's) or other sensors most likely used for self-balance functions.

4. How to Market & Sell Aesthetics Products in Your Practice

A further reason why Mango TV is cheaper than the rest of the platforms, resides in its marketing sophistication coming with several strong points and a low-cost scenario. There are a lot of global brands such as Nike, Red Bull or Sony who invest vast sums in international advertising campaigns, sponsorships and brand promotion. In comparison, Mango TV primarily relies on local area digital areas and their advertising expenses are minimal because they have not tried to drive Bangladeshi revenue for promotion.

Besides, Mango TV is easy to distribute in Bangladesh due to its network optimization. Mango identifies local retailers and successful e-commerce sites as targets, managing the channels to reduce their overheads and subsequently cascading these savings on to users. Meanwhile, competitors require global networks that house dealerships worldwide (i.e., old-fashioned distribution), increasing the cost of transaction and as result the product price.

5. Consumer Support and Guarantee applications

Mango TV also provides a warranty and support options, but they are quite basic compared to international brands. While these global brands offer added-value feature benefits like high-tech customer support options, and extended warranties with various repair merchandize to boost the retail price. In comparison, Mango offers a simple warranty covering typical repairs with few frills and excuses without adding extra costing to their prices.

Such a strategy attracts customers who are careful with their money and would rather have lower prices than the heavy customization added in after-sales services. But, it is a lucrative trade-off and well within the comfort zone of most mid-range segment buyers if comes with limited warranty options as long as the product quality remains credible.

6. New Tech and R&D

Most international brands allocate a significant amount to research and development (R & D), which are responsible for introducing features such as AI-powered picture quality, automated voice control in more than 20 languages ​​and several personalized user interfaces. Mango TV, on the other hand, uses existing technologies that are already common in use and tested as well which reduces development costs.

Mango TV does not have to pay for expensive R&D and the developed technology allows it provide full-featured products. Samsung's and Sony' are brand names innovating new technologies, in result they charge a premium price for each device sold to make up for all the R&D costs as well stay top of technological innovation.

7. Brand Positioning and Reputation

This technique of Mango TV is formed based on retaining brand identity and not having it to chase premium charm yet remaining a modest budget. Long-established, reputable global brands consider their decades of superior and innovative products as an investment in crafting long-lasting builds with materials at the premium end of quality scale. This badge of honor certainly places it at a premium.

Mango TV, for example may not have the same sort of wordwide brand recognition as Sony or Samsung but it has a year after year itself anouncement in Dhaka with nice screens running at 10% of the price. When it comes to reliability and versatility at a relatively affordable price, the mango nameplate works for many Bangladeshi consumers – making this car suitable for all but those looking strictly in budget shores.

8. Product Feature Comparison

Let us try to understand this price difference of Mango TV more with a usual Samsung or Sony model in Bangladesh.

Feature

[Mango TV](https://aristronltd.com/)

[Samsung TV](https://www.samsung.com/bd/tvs/all-tvs/)

[Sony TV](https://www.sonysmart.com.bd/category/sony-bravia-led-tv)

Screen Resolution

Full HD/4K

4K with HDR

4K HDR10, Dolby Vision

Sound System

Basic Sound System

Dolby Audio

Dolby Atmos

Smart Platform

Basic OS

Tizen OS

Android TV

Connectivity

Standard HDMI, USB

HDMI, USB, WiFi, LAN

HDMI, USB, WiFi, Bluetooth

Warranty

Standard Warranty

Extended Warranty

Extended Warranty

Price Range

$150 - $400

$300 - $700

$400 - $900

Mango TV Essentials is the one of the best options for a budget-friendly smart TV or if you are looking some basic features with next to none premium enhancings.

Conclusion

Mango TV sells its displays at aggressive prices,, a strategic combination of local manufacturing and affordable component sourcing completing with practical feature set that pleases the vast majority without any unnecessary frills. Although foreign brands provide the top brand-new technology and world-class after-sales services are added, you have to pay for it. That is how Bangladeshi customers can afford to see more content, core features for local production and tech-track effective choice with Mango TV.

With the rising smart TV market in Bangladesh, Mango came into play with a price-efficient strategy that differentiates it from any budget-friendly buyer's point of view; thereby elevating itself to project as one such brand portraying quality at an affordable price.