# Zuboff(2019), Chap. 1-6, Q1-7 Link to slides: https://hackmd.io/@NonhumAnn/SC-Chap1-6-Q1-7 --- ## What does Surveillance Capitalism translate - and what is it translated into? Human experience – translated into behavioural data --- ## Some of this is used to improve products and services - what about the rest? Behavioural surplus --- ## What does Zuboff mention as a part of Surveillance Capitalism's manufacturing process? Machine intelligence --- ## What is the term for the products of Surveillance Capitalism? Prediction products --- ## Where do they sell these products? Behavioural future markets --- ## Zuboff mentions that a specific type of behavioural data amounts to the most-predictive behavioural data - Which? The data that comes from intervening in the state of play in order to nudge, coax, tune and herd behaviour toward profitable outcomes --- ### Zuboff mentions that there's a though competition on the SC's markets - which produced a shift - which shift is she talking about and what does this shift implicate for the goal of SC? A shift where automated machine processes not only know our behaviour, but shape our behaviour A reorrientation from knowledge to power