When is the right time to hire your first salesperson?

Every company has a history of hiring, but some can be very similar. The most classic is the one in which a group of people – usually friends or former co-workers – end up having an innovative business idea, develop a solution proposal that solves a market problem and deals with consumers' pain, but, when they need to sell it, they don't know how to face the commercial side of sales.

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Some companies can even develop good products, but if they don't know exactly how to hire a sales team that knows how to deal with their market, they can never succeed in this endeavor. They will need help.
Hiring the first salesperson is always a very cloudy notion. There are no rules for setting up commercial teams. However, it is possible to trace some facilities when setting up a killing team.
Keep the sales process clear
Nowadays, with the complexity of competitiveness, it is not possible to simply hire through trial and error. In order to really have an expected result, you need to be mature with your sales process and even if you are at the beginning of a commercial operation, it will always be necessary to be clear on the appropriate profile of people for the function.
We heard many entrepreneurs saying that they made big mistakes when hiring salespeople because there was no minimum planning for how this team was going to run on a day-to-day basis. Understanding the ideal moment is essential to chart your team's future.
Before hiring, be aware of what you are selling
In order to guarantee success in sales, more than knowing the commercial process and ensuring that it is validated, it is essential to know your product well. It's no use choosing the best sellers if you don't have a clear idea about their services and products.
What often happens is that, in the emergency of seeing their business take off, companies forget to properly validate their products and provide training, and as a result, they end up throwing salespeople into the operation in the hope that they will manage to “organize the house”. It is necessary to be clear about what sells before any new hires.
Focus on the seller, but on production and CS too
It is quite common that before hiring sales professionals, your business is prepared to also increase its capacity to produce what it sells. It doesn't make sense to invest in more sales without having ideal conditions for delivery in greater volume.
After that, it's also worth investing in Customer Success. Sales need to be monitored to have good results. Today, it is impossible not to think about how the customer will be successful with your service or product. Think sales, produce more, but train your sales support. Ever.
Time to think about the budget
Rather than just looking for experience, look for potential new sales talent. Let's think about football. It's no use for a small team to hire a big star if they don't have enough support or budget to provide gameplay for that player.
One of the first things you'll need to plan is how much you should spend to hire these professionals and how to pay them in a way that keeps them active and excited.
Get out of the backward mentality. It's no use investing a lot in someone who is just a name in the market, but who doesn't understand their industry, just as it's no use worrying only about spending a little because you'll soon have a unmotivated and uncommitted team in your hands.
Undoubtedly, the best time to hire a salesperson is when you have already organized your products and services, who have managed to understand a little of your market and who can give your team an appropriate condition to keep them motivated and wanting to be part of the company.
Source: PropertyNews