Comparative analysis of health authorities spokespersons and health influencers during the COVID-19

# Comparative analysis of health authorities spokespersons and health influencers during the COVID-19 Abstract Background: Concerns over an infodemic following a surge in health misinformation circulating on social media sets out the government's priority for Indonesia. Given the urgent work on the coronavirus disease 2019 (COVID-19) response, the government collaborated with health-related spokespersons and influencers with a medical background by starting a COVID-19 public education campaign on social media. A collaborative initiation involved health spokespersons from government and non-government to clarify misinformation about COVID-19. Methods: The primary purpose of this research is to compare government and non-government spokespersons by examine their role in educating of covid vaccine and health services. This study employed comparative factor analysis and non-participatory observation toward the media activity of spokesperson in Indonesia. Using a questionnaire, this study examines the dimensions of public campaign, risk communication, health and emergency, leadership and communication from Indonesia spokespersons. The data collection was conducted in two stages. The first stage was a pilot study that collected data from 102 respondents, the second stage collected data from 276 respondents. Results: Findings show that utilizing the spokesperson is important due to its capabilities of reaching diverse audiences, improving public engagement, trustworthiness, and credibility. Conclusions: With the combination of health authorities spokespersons and health influencers in Indonesian, this study provides valuable insights for communication management in developing and supporting the role of health authorities from the government, non-government as well as medical sectors. Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0). Extended data # Comparative analysis of health authorities spokespersons and health influencers during the COVID-19 Abstract Background: Concerns over an infodemic following a surge in health misinformation circulating on social media sets out the government's priority for Indonesia. Given the urgent work on the coronavirus disease 2019 (COVID-19) response, the government collaborated with health-related spokespersons and influencers with a medical background by starting a COVID-19 public education campaign on social media. A collaborative initiation involved health spokespersons from government and non-government to clarify misinformation about COVID-19. Methods: The primary purpose of this research is to compare government and non-government spokespersons by examine their role in educating of covid vaccine and health services. This study employed comparative factor analysis and non-participatory observation toward the media activity of spokesperson in Indonesia. Using a questionnaire, this study examines the dimensions of public campaign, risk communication, health and emergency, leadership and communication from Indonesia spokespersons. The data collection was conducted in two stages. The first stage was a pilot study that collected data from 102 respondents, the second stage collected data from 276 respondents. Results: Findings show that utilizing the spokesperson is important due to its capabilities of reaching diverse audiences, improving public engagement, trustworthiness, and credibility. Conclusions: With the combination of health authorities spokespersons and health influencers in Indonesian, this study provides valuable insights for communication management in developing and supporting the role of health authorities from the government, non-government as well as medical sectors. Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0). Extended data Figshare: https://doi.org/10.5061/dryad.12jm63z23 This project contains the following extended data: • Full questionnaire with English translation Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).# Comparative analysis of health authorities spokespersons and health influencers during the COVID-19 Abstract Background: Concerns over an infodemic following a surge in health misinformation circulating on social media sets out the government's priority for Indonesia. Given the urgent work on the coronavirus disease 2019 (COVID-19) response, the government collaborated with health-related spokespersons and influencers with a medical background by starting a COVID-19 public education campaign on social media. A collaborative initiation involved health spokespersons from government and non-government to clarify misinformation about COVID-19. Methods: The primary purpose of this research is to compare government and non-government spokespersons by examine their role in educating of covid vaccine and health services. This study employed comparative factor analysis and non-participatory observation toward the media activity of spokesperson in Indonesia. Using a questionnaire, this study examines the dimensions of public campaign, risk communication, health and emergency, leadership and communication from Indonesia spokespersons. The data collection was conducted in two stages. The first stage was a pilot study that collected data from 102 respondents, the second stage collected data from 276 respondents. Results: Findings show that utilizing the spokesperson is important due to its capabilities of reaching diverse audiences, improving public engagement, trustworthiness, and credibility. Conclusions: With the combination of health authorities spokespersons and health influencers in Indonesian, this study provides valuable insights for communication management in developing and supporting the role of health authorities from the government, non-government as well as medical sectors. Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0). Extended data Figshare: https://doi.org/10.5061/dryad.12jm63z23 This project contains the following extended data: • Full questionnaire with English translation Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0). https://doi.org/10.5061/dryad.12jm63z23 This project contains the following extended data: • Full questionnaire with English translation Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).