# SW Capital Psychographic Exploration

## Basics

- Not tech savvy
- Not finance savvy in the web3 space (?)
- Mid or High level career
- Is most likely aware of the bull market and the gains others have been making
- Aggressive about gains
- Busy, not enough time for DD (likely full time work + family)
- Already has a crypto wallet and may have aped into ERC20's
- Swing trading is exhaustive
- Probably doesn't know about yield farming
- Feels forward thinking compared to their peers
- May have lost money or withdrawn funds during bear market (perhaps in '17-18')
- Primarily uses Coinbase, FTX, Gemini
- *** I think that the basic assumptions listed above are very likely to be true. I believe that another, albeit smaller demo, is people who have some deal of crypto knowledge, but they have failed at gaining a positive ROI and are looking for more assured alternatives

## Males

- Aggressive about gains
- Likely aggressive/competitive in other areas
- Sports (?)
- Status seeking
- Probably has a family
- Family detracts from DD
- Wants to spend time with family rather than DD
- Accepts risk to gain status
- Busy, just needs to understand how the product makes him money
- Non-technical, too many buzzwords/jargon may turn him off the product (think this point is extremely crucial)
- Progressive disclosure - needs to be able to learn more if he wants
- Control-seeking
- Not necessarily finance savvy - knows he needs to invest, has at least 10K in 'funny money', but might not know heavy finance terms

## Females

- Aggressive about gains
- Likely aggressive/competitive in other areas
- Status seeking
- Feels excluded from finance (?)
- Probably does not have a family
- Perhaps a partner
- Accepts risk to gain status
- Busy, just needs to understand how the product makes him money
- Probably does not require progressive disclosure
- Wants to communicate and ask questions about the product
- Control-seeking
- Not necessarily finance savvy - knows she needs to invest, has at least 10K in 'funny money', but might not know heavy finance terms

## Location

- Likely have prioritized secure living locations
- Owns or rents property in a 'safe' city or neighborhood
- Likely has a mortgage either for themselves or income property
- Basic needs are met
- Looking for bragging money / FIRE retirement building
- Probably lives in Canada, US, Europe (especially Germany, Holland, UK)

## Work

- Not many jobs give a young, risk-accepting person enough money to invest 10-50k into crypto without knowing tech
- Law
- Doctor
- Service entrepreneur
- Finance
- Real Estate
- Sales
- Traditional finance (CPA, Quant, trader etc..)

## Desires

- Status
- Freedom
- Self Actualization
- To be 'in' crypto