# SW DAO Funnel Copywriting Document

- [x] Hook 1
- [x] Hook 2
- [x] Hook 3
- [x] Headline 1
- [x] Headline 2
- [x] Headline 3
- [x] Explain Company
- [ ] Explain Team
- [x] Explain Product
- [x] FBM 1
- [x] FBM 2
- [x] FBM 3
- [x] FBM 4
- [x] FBM 5
- [x] CTA 1
- [x] CTA 2
- [x] CTA 3

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## Core Benefits

- Excellent Gains
- Better gains with less effort than fiat Roboadvisors
- Better gains with less effort than DIY Crypto Swing Trading
- Tech Wow
- Roboadvisor
- AI / ML Opportunity flags
- Crypto Portfolio
- Publically owned
- Open Source & Transparent
- Community Governance / Co Ownership
- Run by a DAO that allows members to make policy decisions
- Staking SWC grants an additional share of profits
- Save Time / Low Effort
- Sleep more
- Not stay up all night
- Hands off investing
- Set it and forget it

## Hooks

- Automatic bragging rights
- Crypto profits you can brag about (without years of tech experience)
- Automatic, hands off crypto profit capture
- A true AI powered Robo-Advisor that makes capturing crypto profit easy for everyone

- Capture crypto profits without staying up all night?
- Get crypto gains without learning confusing jargon and staying up all night reading twitter
- Hands off crypto profits delivered by a RoboAdvisor

- Crypto's roboadvisor for people who want to ride crypto without spending all night chasing alpha
- Harness the power of machine learning, without losing the human element
- The most sophisticated investment products in web3
- Once you experience SW DAO's ease of use, you'll never go back to manual trading
- 24/7 Trading Desk

## Headlines

### The future of DeFi is here, and it’s built for everyone.

### Investing in cryptos and other DeFi assets can be challenging and complicated. There are many complex mechanisms that go far beyond simply buying and holding.

### Access to sophisticated investment protocols, regardless of account balance

### Access sophisticated investment protocols usually reserved for institutions on a personal investing budget

### Publically governed - use to own, vote on policy.

### The future of DeFi, in your hands

### Take the leap into DeFi, without the stress and anxiety

### Get the same ROI as the most sophisticated investors, on any budget

## Explain Product

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**What if you could put your money in the hands of the most accomplished and sophisticated traders?**

**And what if those traders also leveraged the power of machine learning and artificial intelligence?**

**Meet SW DAO - The world’s first: Quantitative Crypto Asset Investment System**

**And we’re giving you early bird access..**

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**What exactly happens to your money when it’s invested on SW DAO?**

It’s essentially the best of both worlds, let’s break it down:

All of our DeFi investment products allocate capital based on Machine Learning quantitative methods, we’ve been developing our models for years now, and they have a proven track record of success.

As advanced as our AI driven approach has become, it still lacks one crucial component. The human element.

This is precisely what separates us from the crowd of other strategies. We provide users with 24/7 support from expert quantitative analysts with years of experience on the cutting edge of DeFi.

- **Managed Portfolio** - this means you can just deposit funds to our system and it's automatically invested into a portfolio designed to maximize returns
- **Strategy Development** - We select which opportunities to include in the managed portfolio. We use a sophisticated AI to flag new opportunities and rely on a team of expert financiers to execute buys and sells.
- **24/7 Support** - We know how important it is for you to know exactly what’s going on with your money. Talk to an expert 24/7

## Explain Team / Company

**Who is SW DAO?**

SW DAO is a proprietary crypto trading firm focused on quantitative and machine learning-driven strategies. Our headquarters is based in Munich, Germany but our global team is comprised of analysts and traders from all five continents.

Our mission is to bring DeFi products like derivatives, structured products and actively managed strategies to all crypto users.

Unlike the traditional financial system, DeFi allows treating all users equally — no matter their account size. We aim to further the dream of financial democratization and inclusion by offering financial products to the masses that were previously only available to institutions and the wealthiest 0.1%.

## FBM Bullets

- Hands-off Fund Management - Users can easily capture crypto profits without spending hours every day looking for opportunities
- AI Powered - Sophisticated algorithms work 24/7 to locate alpha opportunites across the entire crypto landscape
- Expert Driven - The fund is hand-managed by a team of experienced financiers who can detect and overcome any AI mistakes
- Run by a Decentralized Autonomous Organization - users can control the future of the product

## CTAs
- Leave the stress and confusion behind, join our Discord today!
- Learn more about how SW DAO can take the stress out of DeFi
- Join our Discord today, and start saving for tomorrow