# SW Capital Dapp Launch Consult

4 years in the biz, expertise in machine learning, creating an MVP for an ethereum dApp that RaidGuild helped build.

## Users

1. Super beginner that's touching DeFi and Ethereum for the first time: by offering them some sort of Managed Portfolio where the client allocates budget to alt coins, LP farming, other risk managed assets that's capturing alpha and sleeping at night.
2. Experienced Traders: Further on the roadmap, developing sophisticated products for experienced traders, like indexes and options.

User #1 has a crypto exchange account, metamask (or other wallet) and have used a few dapps like UniSwap, but haven't done degen yield farming. They know how to confirm a transaction, and have maybe been burned on Binance, and are just looking for a value solition that manages their portfolio for them. They want to long crypto but aren't sure how.

User #1 is looking to lock $10k - $50k

## Track Record

Markl's team is doxxed and has a public track-record through various discords and publications, which is farmable for content and quotes

## Ideal Launch Target

End of November, means that marketing starts at the start of November
"Get Started A$AP"
Get people on a newsletter
Do streaming shows & podcasts
$50k-$70k media buying budget

## Pressures

Why End of November?
Narrow window before attention turns to tax season
Dapp Launches - want to capture profit

## Angles

- RoboAdvisor
- Sometimes, we're not great traders... and sometimes you want to give money to your amazing trader friends that are constantly capturing alpha and let them make alpha for you

## November Push

- User Acquisition Funnel ($36k)
- Copywriting
- Psychographic Exploration
- Explainer Video
- Design
- Development
- Build Project, DevOps, Hosting etc
- Split Test Capability Feature
- User Capture Features
- Tracking analytics
- potential dapp integration
- project & client managers
- GeoFencing (On ads - free)

- Web3 Media Buys (~60k ad spend) ($26k)
- CoinGecko & Google: $26,000 - November Advertising Launch & Mgmt
- Podcats (Not enough ramp up time to secure placements)
- Coin Market Cap (Sold Out)
- Etherscan (Opaque rates, we will discover over time, all placements are text ads so will be less to manage, ~$8k)

## Future Marketing (should start December)
- Trust Building Content
- Blog articles introducing the founders ($1k - $3k)
- Blog articles documenting founder's history ($1k - $3k)
- Blog articles documenting the dapp's value prop ($1k - $3k)

- PR
- Get a company talking head ($75k/y ?)
- Community Calls
- Podcasts
- Streaming Shows
- Transparency beats 'is this a rugpull' q's (Benefit, no cost)

- Content Marketing
- SEO Optimized Copywriting ($12k/m)
- Guest Blogging ($3k/m)
- On Domain Video ($12k/m)

- Influencers
- DefiDad