---
title: Post Meta template - Copywriting
description: The template to create your perfect post
tags: Marketing_Strategy, Digital_Marketing
---

# Post Meta Template

Checklist
## Editorial Line

## Research

## Theme

## Headline

## Design

## subtitles
* Connections, promise, history, content, action

## convertion structure
* where are we going to take the audience after the post

Tips about an editorial line:
Step 1: Establish your content marketing objectives. ...
Step 2: Research possible topics and possible strategy. ...
Step 3: Content research and understanding your analytics. ...
Step 4: Coming up with content ideas. ...
Step 5: Continuously monitor your results and optimize your strategy.

# Editorial Line - Meta Template

## Theme
* **what kind of message we want to show**
* **what is the subject of this post**

## Feeling
* **Happiness**
* **Sadness**
* **Fear**
* **Disgust**
* **Anger**
* **Surprise**

## Mental triggers
* **Scarcity**
* **Urgency**
* **social proof**
* **authority**
* **reciprocity**
* **Purpose**
* **News**
* **price X Value**
* **Us against them**
* **Antecipation [Pain, hope and fear]**
* **avoid pain**
* **story**
* **Specificity**
* **Controversy**
* **reason**
* **surprise**
* **One of us**
* **Curiosity**
* **(Provenance/Plausibility**
* **accessibility**
* **Self knowledge**
* **Guarantee**
* **Wront way**

## ideias (specific subjects or topics to guide the content)
* Description ideas related to this editorial line
* Describe at least 5 ideas. For example:
* launch case of use
* Customer testimonial
* New product or solution feature
* Curiosities or examples of IoT solutions

## Post type
* Feed;
* Stories;
* Live;
* Direct
* Reels;
* Xplore;
* IGTV

## Format
* image
* Static banner
* IGTV 9:16
* Reels
* Carrossel;
* Feed video less then 1min

## Subtitles - Taking into account the big idea
* text you intend to use

### Remember AIDA (Attention, Interest, Desire, Action) Formula
* You must create and deliver content that your audience wants and prefer;
* Content delivery must be constant;
* Copywriting is the art of get people´s attention, create connections and create people's interest and engagement.

### Big idea:
* level of awareness: Talking about something that people already know or are familiar with in some way
* Transformation: How the content will transform people life;
* Unlike anything
* Understandable in 1 second
* Specific
* must be plausible
* Treat pain
* Break objections

## convertion structure
* where are we going to take the audience after the post
* in some cases may not apply this item

## Desing - There are some templates available
* Indicate what design template to use

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# Editorial Line - Announcement of achievement or result obtained

## Theme
* Quando estamos reportando um resultado alcançado ou conquistado
* Pode ser uma aprovação em edital, entrega impactante, ou qualquer tipo de evento ou conquista da empresa ou produto

### Feeling
* Happiness
* Surprise

## Mental triggers
* Social proof
* Authority
* news
* Specificity;
* Surprise;

## ideias (specific subjects or topics to guide the content)
* Resiliência diante dos desafios e obstáculos
* Know-how e experiência necessária para alcançar o objetivo
* Capacidade de entrega ou de conquista por méritos

## Post type
* Feed;

May be:
* Live

## Format
* image
* Carrossel;

May be:
* Feed video less then 1min

## Subtitles - Taking into account the big idea
* text you intend to use

### Remember AIDA (Attention, Interest, Desire, Action) Formula
* You must create and deliver content that your audience wants and prefer;
* Content delivery must be constant;
* Copywriting is the art of get people´s attention, create connections and create people's interest and engagement.

### Big idea:
* level of awareness: Que estamos mostrando resultados na transformação digital
* Transformation: proporcionando valor para a empresa
* poucos ou ninguém fez isso antes da forma que estamos fazendo
* Understandable in 1 second: A parte iniciar já dá o resultado do impacto
* Specific: Detalha os resultados alcançados e funcionalidades ou features
* must be plausible
* Treat pain: Indicar as dores que o resultado trata ou vai tratar
* Break objections:

## convertion structure
* do not apply in this case

## Desing - There are some templates available
* Indicate what design template to use

## Title

## Type
* The end of stories needs to create a motivation to continue others stories
* Feed

## First line before "MAIS" is responsible to create interest

## Atention - Big idea

## Interest - Connection

## promise - desire

## Content

## Action - Call

## Promotion? what and how?

## Promise? what?

## pain?

## Secret?

## ice breaker

## how much your costumer know about the content:
* 1 - Domina o assunto:
* 2 - Sabe muito?
* 3 - Sabe medianamente sobre o assunto/
* 4 - Sabe pouco?
* 5 - Desconhece o assunto?

## Hashtags

* Specify 3 types of hash with a total of a Hashtags
* 3 hashtags according to your persona. This is fixed for all posts. We will always use these. Some examples to follow
* Arduino;
* Internet das Coisas
* Sensoriamento Remoto
* 4 hashtags according to the post text. This is variable
* 3 hashtags according to your niche.