###### tags: `English`

# 2020/10/07 English Magazine Study
## 1. [Sustainable Fashion Brands Explain That Yes, They Can Be Profitable](https://www.huffpost.com/entry/sustianable-brands-vs-fast-fashion_n_5bbe04c2e4b01470d057aecb)

### 1. Fashion industry
**A. problems:**
1. the most wasteful industries(15M tons of textile waste in the US/year)
2. human lives due to the poor working conditions in factories, such as Bangladesh(孟加拉).
3. fast fashion are still growing continually. Like H&M, forever21 etc.

**B. attribute:**
1. constantly updating inventories.
2. offering affordable new designs.
3. chasing profit and will go wherever consumers allocate that profit.
4. **allowing conumers to stay up to date with the lastest trends.**

**C. why don't they change their way?**
1. built from the grond up on a presumption.
2. expensive and difficult to reverse, like bigger ships to turn.
3. their infrastructure and business are not facilitating 'sustainability.'

### 2. Ethical & Sustainable Company
**Definition of 'Sustainability':
Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.**

**A. Sustainable fashion(Kotn&Reformation)**
-->to minimize any undesirable environmental effect.
1. ensuring efficient and careful use of natural resources.
2. selecting renewable energy sources.
3. maximizing repair, remake, use, and recycling of the product and its components.

**B. Difficulties:**
1. find partners who understood the brand's vision.
2. find enough suppliers(quality&quantity).
3. materials that meet sustainable criteria.
4. funding.
5. convincing customers why these products are more expensive and worthier.

**-->Kotn&Refomation prove that sustainability and profitability can co-exist.**

### 3. Change
Big Brand, like H&M, Levi's --> sustainbility, eco-friendly

**Key point: consumer habits and demands**
--> need more pressure on fast-fashion companies.

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## 2. [Can Fast Fashion And Sustainability Be Stitched Together?](https://www.npr.org/2019/07/27/745418569/can-fast-fashion-and-sustainability-be-stitched-together)

### 1. Content Part
**Fashion Brand:**

Inditex's Move:
-->more sustainable
-->consumer pressure
-->good sign

**behaviour(expected):**
1. use organic,sustainable or recycled raw materials(90%)
2. zero landfill
3. less water, less energy, less chemical to produce.

**problems:**
1. the carbon footprint comes from the manufactures.
2. soil health
3. carbon emissions
4. water consumption
5. harmful chemicals
6. big part of movement is tilted toward greenwashing(漂綠)

**Important Role:**
Fast-Fashion industries <--> Comsumers & Government

### 2. Listening Part

**Zara**
1. announcement: sustainable materials by 2025(positive)
2. attributes: made quickly and affordable prices
3. negative impact: environment
--> soil health, carbon emission, water consumption etc.
--> fibers, yarn(energy-intensive)
4. **Important part: Color**
--> water, energy, harmful chemicals
5. Challenge: diverse and broad
--> many different aspects of sustainability(ambiguous)
6. Consumers: responsibility for our actions
--> making decisions about those products contents
--> culture of consumption(difficult)

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## 3. [Clothing Retailers Explore An Alternative To Fast Fashion: Rentals](https://www.npr.org/2020/02/27/810095453/clothing-retailers-explore-an-alternative-to-fast-fashion-rentals)

Milllenial & Gen Z shopper --> environmentally conscious.

H&M --> buy sth. quick & cheap & disposable
H&M's Change --> Rentals program(Sweden first):
-->using sustainable materials(organic silk)

Fashion Brands' strategy: eco-conscious & consumers' guilty.