# Print Label Market and Why You Should Have It Your Own
There is no denying that the internal [print label market](https://www.gmiresearch.com/report/print-label-market-analysis-industry-research/) brings a range of benefits. It has become essential to a company’s packaging production workflow. Currently, countless manufacturers and retailers worldwide are enhancing their profit margins and revenue by creating their own labels in their facilities.

The Benefits
The print label market size is growing over time as many companies recognize the importance of having it internally for their business operations.

1. Private labeling
Private labeling has seen tremendous growth in the last decade. It is particularly within the food and dietary supplement sectors. Research shows that a majority of consumers choose store-brand or private label products due to their perceived superior value and quality.

Manufacturers that leverage in-house label printers can secure a competitive advantage. This leads to a larger market share by catering to more audiences with privately labeled items that can be customized quickly. It can also be produced in economical and short-run quantities.

2. Can instantly produce labels
Being able to print the precise quantity of labels whenever necessary influences more than just marketing. It serves as a productivity booster through on-demand label creation. Even with the most accurate forecasting and procurement practices, the packaging team may still find themselves searching for labels at the last moment.

Manufacturers managing multiple products often face difficulties in having the right labels available at the right time. These are issues that can be easily addressed through in-house printing. An in-house print label market allows manufacturers to produce labels instantly. They can also transition packaging lines quickly and promptly begin labeling new products.

3. Reduce cost
Printing internally lowers expenses for small quantities and short-run labels. This allows companies to implement lean and punctual production practices. They can also minimize inventory. Even with optimal inventory management, it remains difficult to forecast the actual label usage before products or designs are altered. Additionally, conventional label printing practices necessitate that print houses request bulk orders. It is usually more than what is necessary at the moment.

This leads to purchased labels sitting in inventory indefinitely. Over time, they may become dirty or discolored. It causes them to lose their adhesive strength. Moreover, the labels along with the products they are designed for may no longer be relevant by the time they are needed.

4. Flexibility
In the past, commercial label print houses handled the printing of full-color display labels. Meanwhile, in-house teams printed back panel labels containing barcodes and product-specific text using basic label printers. Nowadays, printers have transformed the label printing process by moving it entirely in-house. As an instance, the full-color display and the barcode label can be printed at the same time in one print cycle.

5. Quality control
Another benefit of the print label market is assisting in quality control. For businesses operating in strictly regulated sectors like medical devices and hazardous chemicals, it is essential that the packaging process adheres to quality standards set by third-party auditors while also being upheld by internal quality management.

Using this printer allows companies to remove and add label content at no additional cost. It is particularly advantageous for businesses in regulated industries where label changes can be expensive.