# Value proposition canvas for "high graduate employability" for year 3 and 4 SCIS students at SMU:

## Customer Jobs (What the customer is trying to get done):
* Gain relevant skills and knowledge for their desired career
* Stand out to potential employers
* Secure a good job upon graduation
* Develop a strong professional network
* Gain practical experience through internships/projects
## Pains (Challenges and obstacles):
* Lack of real-world experience
* Difficulty standing out in a competitive job market
* Uncertainty about which skills are most in-demand
* Limited professional connections and network
* Balancing academics with career preparation
## Gains (Benefits and positive outcomes desired):
* Confidence in their employability and job prospects
* Relevant technical and soft skills for their field
* Impressive resume and portfolio
* Strong industry connections and references
* Clarity on career goals and how to achieve them
## Products & Services (What SMU SCIS offers):
* Rigorous curriculum covering in-demand skills
* [Industry projects and internship opportunities](https://computing.smu.edu.sg/bsc-computing-law/academic-experience/internships-et-al)
* Career guidance and skills workshops
* Networking events with employers and alumni
* Mentorship and coaching from faculty and industry professionals
## Pain Relievers (How the products/services alleviate pains):
* Hands-on experience through projects and internships builds practical skills
* [Career services](https://careerservices.smu.edu.sg/undergraduate/career-planning) help students effectively market themselves to stand out
* Guidance on in-demand skills ensures relevance
* Networking opportunities help build professional connections
* Mentoring provides individualized support in career planning
## Gain Creators (How the products/services create gains):
* Cutting-edge curriculum builds confidence in abilities
* Emphasis on both technical and soft skills development
* Projects and guidance enable building of strong portfolio
* Active alumni and industry network creates employment opportunities
* Coaching helps define and work towards specific career goals