# User of my guide ![](https://i.imgur.com/bPKS1aH.png) :::danger This Test will permit to improve the performance of the pastry market in Morocco, especially in Casablanca. ::: :::warning ## Qualitative interview guide **Introduction** *Hello, we are a group of students from EmLyon Business School and we are doing a field survey on the pastry market in Morocco, especially in Casablanca.Would you please give us 5 minutes * Notoriety Q1:Can you tell me the names of the pastries you know in Casablanca, if only by name? Q2:Pouvez-vous me dire les noms de pâtisseries que vous connaissez à Casablanca parmi la liste ci-dessous ne serait-ce que de nom ? * erraj * Antouki * Calidad * Sekkat * The Four Cherries * Masters of Bread * Amoud * Paul * The French * Other: Q3:Are you ...? * A woman * A man Q4:What age group are you in? * 18 to 24 years old * 25 to 39 years old * 40 to 54 * 55 to 64 * 65 or over Q5: What is your socio-professional category * Farmer * Craftsmen * traders * business leaders * Managers * higher intellectual professions * Intermediate professions * Employees * student ::: --- :::warning ## Testcard ## Pre-testing 1 **Name:** Franck **Age:** 18 old **Occupation:** Student **Context of the meeting I met Mr Franck in our premises on Tuesday April 14, 2020, we discussed several subjects related to our product in the kingdom of Morocco. in this meeting we expanded on the problems faced by Moroccan customers in order to improve them **Duration of the meeting:** *5 mins* ## User scenarios testing **1st instruction** when you arrive you greet Mr Koffi and ask to see the sales manager in charge of customers. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. --- **2nd instruction:** let the client speak during the meeting and give him an explanation just at the end of the meeting. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. ## Qualitative testing **Positive feedback:** - Less price about our produit - Easy to find around Morocco and produit is everywher --- **Negative feedback:** - you should respect the customer priority - you aren't time to meeting customer request --- **Learning & insights:** From this, we learned that our customers often have a bad image of the product because it is very often badly perceived. ... --- **Decisions & actions:** we intend to improve our production and improve our design with users in Morocco. in order to increase our notoriety... . ## Pre-testing 2 **Name:** Mourad **Age:** 23 old **Occupation:** Employee **Context of the meeting I met Mr Mourad in our premises on Tuesday April 14, 2020, we discussed several subjects related to our product in the kingdom of Morocco. in this meeting we expanded on the problems faced by Moroccan customers in order to improve them **Duration of the meeting:** *5 mins* ## User scenarios testing **1st instruction** when you arrive you greet Mr Koffi and ask to see the sales manager in charge of customers. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. --- **2nd instruction:** let the client speak during the meeting and give him an explanation just at the end of the meeting. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. ## Qualitative testing **Positive feedback:** - Less price about our produit - Easy to find around Morocco and produit is everywher --- **Negative feedback:** - you should respect the customer priority - you aren't time to meeting customer request --- **Learning & insights:** From this, we learned that our customers often have a bad image of the product because it is very often badly perceived. ... --- **Decisions & actions:** we intend to improve our production and improve our design with users in Morocco. in order to increase our notoriety... . ## Pre-testing 3 **Name:** Ahmed **Age:** 30 old **Occupation:** Farmer **Context of the meeting I met Mr Ahmed in our premises on Tuesday April 14, 2020, we discussed several subjects related to our product in the kingdom of Morocco. in this meeting we expanded on the problems faced by Moroccan customers in order to improve them **Duration of the meeting:** *5 mins* ## User scenarios testing **1st instruction** when you arrive you greet Mr Koffi and ask to see the sales manager in charge of customers. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. --- **2nd instruction:** let the client speak during the meeting and give him an explanation just at the end of the meeting. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. ## Qualitative testing **Positive feedback:** - Less price about our produit - Easy to find around Morocco and produit is everywher --- **Negative feedback:** - you should respect the customer priority - you aren't time to meeting customer request --- **Learning & insights:** From this, we learned that our customers often have a bad image of the product because it is very often badly perceived. ... --- **Decisions & actions:** we intend to improve our production and improve our design with users in Morocco. in order to increase our notoriety... . ## Pre-testing 4 **Name:** Fidad **Age:** 45 old **Occupation:** Business Leader **Context of the meeting I met Mr Fidad in our premises on Tuesday April 14, 2020, we discussed several subjects related to our product in the kingdom of Morocco. in this meeting we expanded on the problems faced by Moroccan customers in order to improve them **Duration of the meeting:** *5 mins* ## User scenarios testing **1st instruction** when you arrive you greet Mr Koffi and ask to see the sales manager in charge of customers. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. --- **2nd instruction:** let the client speak during the meeting and give him an explanation just at the end of the meeting. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. ## Qualitative testing **Positive feedback:** - Less price about our produit - Easy to find around Morocco and produit is everywher --- **Negative feedback:** - you should respect the customer priority - you aren't time to meeting customer request --- **Learning & insights:** From this, we learned that our customers often have a bad image of the product because it is very often badly perceived. ... --- **Decisions & actions:** we intend to improve our production and improve our design with users in Morocco. in order to increase our notoriety... . ## Pre-testing 5 **Name:** François **Age:** 35 old **Occupation:** Trader **Context of the meeting I met Mr Francois in our premises on Tuesday April 14, 2020, we discussed several subjects related to our product in the kingdom of Morocco. in this meeting we expanded on the problems faced by Moroccan customers in order to improve them **Duration of the meeting:** *5 mins* ## User scenarios testing **1st instruction** when you arrive you greet Mr Koffi and ask to see the sales manager in charge of customers. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. --- **2nd instruction:** let the client speak during the meeting and give him an explanation just at the end of the meeting. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. ## Qualitative testing **Positive feedback:** - Less price about our produit - Easy to find around Morocco and produit is everywher --- **Negative feedback:** - you should respect the customer priority - you aren't time to meeting customer request --- **Learning & insights:** From this, we learned that our customers often have a bad image of the product because it is very often badly perceived. ... --- **Decisions & actions:** we intend to improve our production and improve our design with users in Morocco. in order to increase our notoriety... . ## Pre-testing 6 **Name:** Koffi **Age:** 50 old **Occupation:** Manager **Context of the meeting I met Mr Koffi in our premises on Tuesday April 14, 2020, we discussed several subjects related to our product in the kingdom of Morocco. in this meeting we expanded on the problems faced by Moroccan customers in order to improve them **Duration of the meeting:** *5 mins* ## User scenarios testing **1st instruction** when you arrive you greet Mr Koffi and ask to see the sales manager in charge of customers. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. --- **2nd instruction:** let the client speak during the meeting and give him an explanation just at the end of the meeting. **Observations:** observe the client's reaction when he answers the questions and let him speak during the entire meeting in order to have the maximum amount of information. ## Qualitative testing **Positive feedback:** - Less price about our produit - Easy to find around Morocco and produit is everywhere --- **Negative feedback:** - you should respect the customer priority - you aren't time to meeting customer request --- **Learning & insights:** From this, we learned that our customers often have a bad image of the product because it is very often badly perceived. ... --- **Decisions & actions:** we intend to improve our production and improve our design with users in Morocco. in order to increase our notoriety... . :::