# 120 Days Sales Plan
### The rules
1) Hit the ground running
2) Always be selling
3) Plan and adjust for market opportunities

## 30-Day Sales Plan:
### Outcome: Setup

- Research and analyze the target market, including identifying the specific industries and companies that are most likely to benefit from EXTAG.
- Build a list of potential leads and prioritize them based on factors such as their likelihood to purchase, sector, and pain points that the product can address.
- Develop compelling sales collaterals and sales pitch that highlights the unique features and benefits of EXTAG, including how it can address common pain points for businesses in the target market.
- Reach out to useful contacts and leads via phone, email, or LinkedIn to schedule initial meetings and/or product demos.
- Track progress and adjust the lead generation and intel gathering process as needed.
- Leverage business connections to build an advocacy network for EXTAG.
- Implement a CRM system to track opportunities and manage the sales pipeline effectively.
- Impart effective B2B sales techniques to Gabe.

## 60-Day Sales Plan:
### Outcome: Do and Review

- Refine the target market based on feedback from leads and existing customers, and adjust the sales approach accordingly.
- Build a larger pool of potential leads by networking, attending industry events, and leveraging referrals from existing contacts and clients.
- Create customized proposals for high-priority leads that address their specific pain points and challenges.
- Develop consistent awareness campaigns that support the lead generation and sales effort, such as content marketing via LinkedIn, Twitter and Podcasts.
- Schedule regular follow-up meetings with contacts and leads to maintain engagement and build relationships.
- Conduct regular analysis to ensure that we are equipped with the latest market-product-fit knowledge and appropriate selling techniques.
- Develop partnerships with complementary businesses to increase referrals and drive new leads.
- Build a library of case studies and success stories to share with potential customers, demonstrating how the product has helped operations similar to theirs.
- Look for gaps in our own business.
- Look for gaps in the market.
- Set loose target for "number of leads to opportunity conversion".

## 90-Day Sales Plan:
### Outcome: Process Refinement
- Create more video contents on EXTAG (what, why, how, when instructions) for YouTube*.
*TikTok's video length is ideal.
- Identify and address any roadblocks to closing deals, such as budget constraints, or competing priorities, or politics/personalities.
- Continuously monitor and refine the sales plan to ensure that it remains effective and aligned with the company's target.
- Tighten the sales funnel.
- Set firmer target for "number of leads to opportunity conversion".

## 120-Day Sales Plan:
### Outcome: Systematic Flow

- Evaluate and optimize the sales pipeline to increase efficiency and reduce lead times.
- Conduct regular data analysis to identify trends and adjust the sales strategy accordingly.
- Potentially developing new product or service offerings to expand the client base and address emerging clients' needs.
- Potentially host advocates' and clients' appreciation events to build stronger relationships with existing advocates and clients to encourage referrals.
- Continuously monitor and refine the sales plan to ensure that it remains effective and aligned with the company's target, including working with cross-functional teams such as product development and customer support to ensure a cohesive customer experience.

## 180-Day Sales Plan:
- Provide sales forecast based on the work done to date.