# Are you eager to learn SEO?
Our in-person SEO course/training in Mathura will help you learn and understand the latest practices after Google Panda, Penguin, Humming Bird and all the recent Google algorithm updates. {These algorithm updates are turning the SEO world upside down. If you're cooler, ignore them.}

# What is SEO?
If you're reading this Mathura On Page SEO course and you're contacted here via a search engine like Google, you should have typed something in the search box (we technically call this a search query) and hit "Search" or " Obtain". ". ". in". Google would have suggested a list of web pages relevant to your "search query" (the list is often referred to as the SERP "search engine results page")

Users normally tend to visit the web pages at the top of the SERPs. If you're wondering why some of these websites rank higher than others, it's thanks to a powerful internet marketing practice known as search engine optimization (SEO).

Search Engine Optimization is a multidisciplinary activity that aims to drive productive organic search engine traffic through technically sound and connected sites by matching query intent with relevance and value.

This definition is a bit technical for beginners. However, in simple terms, SEO is a planned, continuous and constantly evolving web promotion technique with the sole aim of increasing visibility, authority and productive traffic to a website.

# Why SEO training?
Let's share some research statistics:

* Traffic received from organic SEO provides the highest ROI of any industry.
* More than 90% of Internet users find websites using search engines.
* Google alone covered 97.3% of the Indian search market in 2018.
* Search engine results pages contain organic (free) and PPC (paid) links. It is found in various SEM studies that more than 80% of users click on organic links.
* 62% of Internet users never access the 2nd page of results.
* The first 3 organic search results control 54% of the clicks and therefore benefit from a high CTR (click through rate); therefore, higher conversions mean more traffic and profit.
* If a website does not appear in the SERPs with a good ranking, it loses much of its earnings, and the ranking gains undoubtedly go to the competitors. However, getting top rankings is only possible through SEO – search engine optimization.
# Benefits of Kalpavriksha Academy SEO Course
If you have a website or plan to have one,

* Getting SEO training in Mathura can help you understand most of the issues that prevent a website from appearing in search engines with a higher ranking.
* The best SEO planning starts before you design a website; saves a lot of money and time.
* Knowledge of SEO can help you better oversee SEO work if you hire someone to do it for you.
* SEO course can drive quality traffic to your website and generate business with the least amount of resources and equipment if you do it yourself.
* Be your own boss. Become an SEO consultant; Provide services to other website owners by driving traffic to their websites and earn good income working from home. It's great to have SEO as a career option.
* Quickly get a job at professional SEO companies. Most SEOs earn high salaries with less than two years of experience.
* Start your own SEO consulting company, choose online projects and start your own online marketing business.
* At Kalpavriksha Academy we have trained over 3000 aspirants, see Kalpavriksha Academy reviews here. According to our alumni, we are the only and the best SEO institute that offers the best digital marketing courses in Mathura along with 100% hands-on SEO training.