# **KaiStyle: La’ Film Freaks** --- ***Redesigning how viewers look for and review movies and series*** --- # Observations & Interviews: | Partipant No. | About Participant | User Class Label | | ------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- | | 1 | A 20 year-old CS- major student, watch movies with Oscar or Famous Directors. He scrutinizes every movie and joins in forums to see discussions for movies. He is eager to share his experience. | Passionate Critique | | 2 | A 21-year-old freelancer watches movies based on Netflix’s plot summary, without reading any reviews. | Casual User | | 3 | A 20 years-old freshman, watches movies his friends recommend. Don’t want to write reviews but loves to read about his movie idol. | Casual User | | 4 | A 28-year-old Master student. She loves movies and frequently goes online for recommendations. She likes to show her opinion about movies, but does not want to join in any forums. | Low-key fan | | 5 | A 30 years- old Network administrator. He watches critically acclaimed movies. He does not give much thought about who the director or the actors/actresses are. He would love to have a platform to have a civilized discussion with people. | Opinionated viewer | | 6 | A 21 year-old Azerbaijani Business student likes watching mainly movies with Emotions and Horror ones. Mainly based on friends’ opinion and Imdb’s scores for movies. She always prefers watching same type of movies not something extraordinary for her. | Taste-based viewer | | 7 | A 22-year-old undergrad student, watches movies almost everyday, carefully looks at cast before watching. He also reads reviews, and himself, writes reviews on Imdb. Likes solving movie trivia. Michael Tegegn | Cast-Biased viewer | | 8 | A 23-year-old undergrad student, watches movies 3-4 times a week. He gets suggestions from Twitter and friends. He carefully checks for facts, especially for movies based on autobiography. Die-hard fan for some big franchises. | Franchise Fan | | 9 | A 22 year old Azerbaijani Computer Engineering student prefers watching funny and scientific movies. He never asks other people for recommendation or comment about films. His main problem is finding good websites to watch movies for free. Paying money to watch movies is just waste of money for him. | Free-Movie Only | | 10 | A 13 year old middle schooler who watches movies based on his parents recommendations. His parents filter out appropriate movies for him. He discusses what he watched next day with his school friends | Specific-Content viewer | | 11 | A 55 years old doctor who likes watching drama and psychological films and movies. Searching and fact-checking about characters and events in historical films is his favorite activity after watching. Thinks, in forums, some people write so much about films and expain end of films which is like a spoiler. | Fact-Checker | 12 | A 44 years old physcics teacher who exteremly likes watching scientific and drama movies. She almost always watches films which are mainly based on real life stories. She has a lot of movie accounts. She gets annoyed by random ads. She is ready to pay money in order to get rid of this kind of adds in movie websites. | Taste-based User ***Extreme Users***: **Participant 7** because of his daily consumption of movies and series. He is also very heavly involved in rating and reviewing movies on many different sites. Also likes answering trivia. **Participant 10** because he has no experience writing or reading reviews. He is also very sensitive to unwanted content exposure. --- # Interesting Moments: * **All Participants** : Love chatting with friends about movies and series. Ex. Participant 5 always calling his friend immediately after finishing a movie to talk about it. * **Participant 4** excitedly searching for information on related sites immediately after finishing a movie. * **Participant 2** not wanting reviews on movies for himself but recommending for others. * **Participant 8** doing quizzes on the `Friends` series. * **Participant 6** being afraid of blood scenes even though she likes horror movies. (very odd) * **Participant 11** accidentally landing on a spoiler when looking through reviews. --- # Needs: **Community Based Needs** * A community with appropriate knowledge to discuss about movies * A place to tell how they feel about the movies * Debate about movies/ Comments on interesting points * A playground to compete knowledge on movies/specific films * A platform where everyone can find sufficient amount of information about specific movies without wasting time in different websites * A person who they can just watch an entire series with **Information and Review Based Needs** * Some places to read additional information/ fun facts about movies * Movie reviews with less spoilers * Get to know all movies from a director/actor/actresses and their style/ background * More fitting/ better recommendations * An easier way to write review, without spending too much time * Find out more about filming techniques and behind-the-scenes drama **Needs Summary deduced from Interesting Moments** 1. To **explore** more about movies and their makers; Ex: Participant 6 2. To **express** how they feel about the movie: Ex: Participant 5 3. To **showcase** their knowledge on movies/series: Ex: Participant 8 4. To have **discussions** and **debates** about others’ opinion. Ex: Participant 1 --- # Insights * **Most of our interviewees would watch movies their friend recommends.** * **All of our interviewees don’t want to solely depend on their friends for recommendations.** * **Infrequent movie viewers are more dependent on friends recommendations.** * **Most of our interviewees don’t agree with opinions of professional critics and would like to find a way to express that.** * Viewers are more likely to be expressive about movies to a more close-knit group (close friends, relatives, …). * Viewers tend to be intrigued about finding more about movies or series right after they watch them. * Fans like showcasing their knowledge on certain movies/series they enjoy. * Viewers may be picky about the content of the movies they watch and dont want to be exposed to unwanted scenes. Genre classification of movies/series might not be enough. * Parents need a reliable system to choose movies they deem appropriate for their children without necessarly having to watch the movies themselves. * People want to binge watch series with others. * Paying money for movies is a No-No for some people. * Only quite a few users do not have a go-to site when it comes to movies Guide: First four insights(In **boldface**): Important Insights --- # Studio Reflections Summary: * **Feedback 1**: I wish your team also interviewed a variety ages of participants.(more than 30~) **Our Reflection:** We decided to interview two older people (Participant 11 and participant 12) aged 55 and 44 as per the feedback. We also tried to stretch our user class by interviewing one younger person (Participant 10) aged 13. * **Feedback 2**: I wish you guys to check ‘Watcha Play’ platform about movies & dramas, and it will be helpful to construct your platform more uniquely. **Our Reflection:** We checked it out; it's goal seems similar to ours, but slightly different. We will be referring to this site and other more related sites to help us build our website. * **Feedback 3**: I wish that there was more emphasis on the series part considering series is a larger time investment than movies. **Our Reflection:** We have witnessed that series fans may be the ones with the biggest needs, especially when it comes to chatting and/or reviewing. We plan to emphasize series fans when it comes to these two. * **Feedback 4**: Make sure that you have 10+ insights :) **Our Reflection:** The mistake was ours misinterpreting the instructions. We have added more insights to our list.