As we know SEO (Search Engine Optimization) course in Guwahati is based on practical knowledge syllabus therefore our best syllabus is created in such a way that the student gets complete and advanced learning of SEO to promote any website on all search engines like Google, Yahoo. . , Bing and much more. In today's life, every company needs a marketing specialist who can handle all the marketing responsibilities of their business. Consequently, it is a great requirement for experienced online marketers who can professionally manage clients' online marketing campaigns. A well-structured SEO training curriculum would manage to provide online marketers who can meet the demands of various groups. **Kalpavriksha Academy** is the leading SEO training institute in Guwahati. We provide basic and advanced level courses, covering all topics related to On-Page and Off-Page SEO techniques. Kalpavriksha Academy, which kept all the prospects in the brain, would concentrate each and every student to give them a complete course so that they can handle all the requirements of the reputed company. # ON-PAGE SEO **High-quality page content:** Content is king, provide high-quality content to your website to rank high in the search engine. **Keyword Placement:** Search for the keyword using keyword analysis tools and place the keyword in the title tag, header tag, alt, content, and meta description. **Page Titles:** The title of all pages on your website should be unique and target your main keyword within the 50-60 word limit. **Headers:** Use only one h1 header with your keyword. Use the correct header format. **Meta Descriptions:** The meta description should be a short, unique description of your targeting page with a limit of 160 words. **Image Alt Text:** Use alt and title for all your images with the use of your page keyword. **Structured Markup:** Structured markup tells the search engine about your page. **Page URL and Internal Link:** Correct format of the internal page URL using the keyword and internal link with anchor text. **Mobile Responsiveness:** How to make your site fit the mobile-friendly algorithm and rank higher in search engine. **Site Speed:** How to increase your site speed by optimizing your website image, CSS, HTML coding and javascript. **Using Various Tools for SEO Techniques:** How to use various tools to increase your site's visibility in search engines like Google Webmaster, Google Analytics, Keyword Planner, etc. # OFF-PAGE SEO * Link Building is king with dofollow and no follow attribute. * Link building types like natural links, manually created links, self-created links. * Benefits of the power of social media * Blog commenting * Guest post * Post in forums * Build trust * Insert videos and images * Design of your internal pages * How to Get Relevant, Authoritative, and User-Friendly Backlinks * Acquisition of broken links * Competition investigation * Test and improve your off-page SEO techniques # SCOPE OF THE SEO COURSE * Become a marketing professional. * Promote your own website. * Work Oriented Course * He works as a freelancer. * part-time or full-time jobs.