Kalpavriksha Academy offers the SEO training in Gwalior which provides job opportunities. The highly qualified trainers of the institute provide proper training on this course which helps the students in this field and they are able to get a successful position in the IT industry. SEO (Search Engine Optimization) is the process of building a website according to search engine guidelines to achieve high search engine rankings and increase traffic (visitors) to your website. SEO make sure your website is as search engine friendly as possible. If your website is not optimized, you are less likely to get traffic (visitor) in the search engine. Or search engine optimization SEO is a process to promote or optimize our services or products on search engines such as Google, Yahoo, MSN, towards all desired and useful keywords. SEO is a process that allows any website to rise to the top of any search engine. SEO is of two types: 1. On-Page Optimization 2. Off-Page Optimization # Page Optimization:- This is the most important part of search engine optimization; this process is related to website code means that in this process all work is on website code. This step includes on-site work such as adding meta tags, description, title, content, webpage code, website design, etc. Some on-page optimization methods * Keyword analysis and research * Check keyword density * XML sitemap creation * Implementing Google Analytics * Page title * Anchor text, Alt tag optimization * Website content * Create a page-specific meta tag * Checking search engines from Google, MSN, Yahoo, etc. # Off-Page Optimization:- It is a process to get backlinks from other websites to improve the ranking of the site. In this process, various methods are included such as directory submission, bookmarking, forum posting, blog posting, press releases, classified ads, article submission, etc. All the work is done outside of your website to easily improve your rankings and customer view. All off-page optimization methods work on the internet, so-called digital marketing. Some off-page optimization methods * Submission to search engine * Directory Submission * Social bookmark submission * Forum posting * Article submission * Classified * Blog posting * Blog comments * Press Release Submission * Video post * Local listing (Google Places) * RSS Submission * RSS Update * yahoo answering machine * Link building * Submission Review * Profile link creation, etc.