Adobe Analytics vs Google Analytics: Which is Better for eCommerce?

<h1>Adobe Analytics vs Google Analytics: Which is Better for eCommerce?</h1> <p>When it comes to web analytics, it plays a vital role in conducting e-commerce market research and evaluating website performance. It provides an in-depth analysis that helps determine whether an online business is generating adequate ROI and future prospects for better revenue. Adobe Analytics and Google Analytics are two popular analytics tools in the market. In this blog post, we will compare and discuss <a href="https://www.axamit.com/blog/adobe/adobe-analytics-vs-google-analytics">adobe analytics vs google analytics</a> benefits, and which one is better for e-commerce.</p> <h2>Benefits of Adobe Analytics</h2> <h3>Third-party Integration Support</h3> <p>Adobe Analytics is superior when it comes to third-party integration support. It offers a wide range of connectors to integrate with various types of third-party and Adobe tools. Adobe Analytics allows importing and exporting data automatically, which is beneficial for efficient remarketing. This feature is highly useful for e-commerce websites as they engage with third-party vendors and take up paid marketing initiatives regularly. However, Google Analytics lacks this feature as it faces severe challenges while connecting with third-party tools.</p> <h3>Customer Support and Account Management</h3> <p>Adobe Analytics provides 24/7 customer support and account management, which is free of charge. It offers countless research papers, tutorials, and videos having solutions to technical problems. The customer experience with Adobe Analytics is way more superior to Google Analytics. On the other hand, Google Analytics does not provide any chat or support line for resolving customer complaints.</p> <h3>Custom Variables and Metrics</h3> <p>Adobe Analytics is highly customizable, offering the creation of custom events, traffic, and conversion variables. It allows 75 traffic variables and 100 conversion variables, along with 1000 success event metrics. In contrast, Google Analytics merely allows 20 custom metrics and 20 custom dimensions. This feature is highly useful for e-commerce websites as they can track the behavior of their users and make data-driven decisions to optimize their website.</p> <h3>Data storage ability</h3> <p>For their licensed customers and clients, Adobe Analytics allows you to store data for an unlimited span of time. On the other hand, Google Analytics gives you the option of storing data for merely 2 years. In addition, Adobe Analytics stores cookies for 15 years while Google Analytics stores cookies for merely 30 days. This makes it easy for Adobe to save visit information and customer preferences.</p> <h3>Pathing and Funnels</h3> <p>Pathing is the sequence or order of pages visited by your website users. Pathing is flexible and commendable in Adobe Analytics. In addition, Adobe analytics flaunts custom event funnels against valuable historical data. A funnel is a navigation path that you anticipate your visitors to follow for acquiring website goals. With the help of funnels, you can eradicate bottlenecks in your sales or conversion process. Talking about pathing in Google Analytics – it is atrocious! The Page Navigation Summary report works fine when you just want to see the next page or the earlier one, however, you will not be able to go beyond it. In addition, the funnels are outdated and need immediate modification. An industry expert from Analytics Demystified stated that “Adobe Analytics has a long-standing history of extensive custom variables, the ability to do pathing on those variables pops up as being super handy when you’d least expect it.”</p> <h3>Hits and Goals</h3> <p>Adobe Analytics captures endless hits per month while Google Analytics is restricted to 10 million hits every month. What’s more, you are able to track 100 goals on Adobe Analytics while merely 4 goals can be tracked on Google Analytics. Goals provide critical information such as the sales conversion rates for your website or the total number of sales conversions.</p> <h2>Benefits of Google Analytics</h2> <h3>User-Friendly Interface</h3> <p>Google Analytics has a user-friendly interface, which is simple and easy to understand. It provides a comprehensive overview of website performance, including real-time data, audience insights, acquisition metrics, and behavior metrics. This feature is highly useful for small businesses or startups with a limited budget.</p> <h3>Free of Charge</h3> <p>Google Analytics is free of charge, making it accessible to small businesses or startups with a limited budget. It offers valuable insights into website performance, including traffic sources, page views, bounce rates, and conversion rates. This feature is highly useful for businesses that are just starting out and have limited resources.</p> <h3>Integration with Google Products</h3> <p>Google Analytics is integrated with several Google products, including Google Ads, Google Tag Manager, and Google Search Console. It allows tracking data across multiple channels, making it easier to analyze website performance and metrics. This feature is highly useful for businesses that rely on Google products for their digital marketing campaigns.</p> <h2>Conclusion</h2> <p>In conclusion, if a website witnesses a high number of variables and high web traffic, Adobe Analytics is ideal for it. Adobe Analytics offers seamless integration with third-party tools, making it beneficial for e-commerce websites as they engage with third-party vendors and take up paid marketing initiatives. An industry expert with extensive experience managing and consulting hundreds of online marketing companies and websites stated that Adobe Analytics is the de facto winner for e-commerce. However, for small businesses or startups with a limited budget, Google Analytics is a suitable option. Ultimately, it's essential to choose an analytics tool that aligns with business goals and requirements.</p>