# The New Social Media Giants: Micro-Influencers
The advent of micro-influencers is a new trend in the always changing world of digital marketing that is changing how companies interact with their target audience. These individuals are demonstrating immense power in fostering genuine engagement and trust among audiences, despite having modest but highly engaged followings.

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Social media users with followers of 1,000–100,000 are known as micro-influencers. Micro-influencers typically have a more specialized audience and a closer relationship with their followers than superstars or macro-influencers who have millions of followers. Their genuineness and closeness to the consumer make them extremely powerful in swaying decisions.

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An important change in the landscape of digital marketing is the emergence of micro-influencers. Micro-influencers present a strong alternative for brands looking for more genuine and efficient ways to engage with customers. They are a formidable force in the marketing scene because of their authenticity, affordability, increased engagement rates, specialty targeting, and capacity for enduring relationships. Through leveraging the influence of micro-influencers, brands may access a fresh wave of authentic, powerful advertising.