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# System prepended metadata

title: Marketing Strategy & Plans

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# Marketing Strategy & Plans

### 🔴  Website Updates
- Objectives
    - Update visuals to match current branding
    - More exposure for our products (with real product photos)
    - Update on current project for people to see
- Scope
    - Update current visuals & information
    - Add FAQ page
- ETA
    - One week
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### 🔴  Line Official Account
- Objectives
    - Create a place for people to ask questions about our machine
    - Links for our socials + website
- Scope
    - Add FAQ page
    - Add links
- ETA
    - One week

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### 🔴   Facebook Updates
- Objectives
    - Update visuals to match current branding
    - More exposure for our products (with real product photos)
    - Update on current project for people to see
    - 1000 followers by end of Taipei Coffee Expo 2022
- Scope
    - Update current visuals & information
    - Weekly posts about microwave roasting
    - Will be more formal than Instagram posts
- ETA
    - One week, then updated weekly

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### 🟡  Instagram Updates
- Objectives
    - Update visuals to match current branding
    - More exposure for our products (with real product photos)
    - Update on current project for people to see
    - 500 followers by end of Taipei Coffee Expo 2022
- Scope
    - Update current visuals & information
    - Two posts per week about our manufacturing/roasting process
    - More informal/flexible platform
    - Advertisement for events
- ETA
    - One week, then updated weekly

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### 🟡  Blog Updates
- Objectives
    - Bring more roasting knowledge to our audience
    - Maintain brand image as a "scientific roaster manufacturer"
- Scope
    - Add one new article each two weeks
    - Articles will be related to roasting experiments/roasting methods using our roaster
- ETA
    - One week, then biweekly

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### 🟢  Survey through PR firm
- Objectives
    - Understand our key demographic
    - Provide guidance for pricing
- ETA
    - Two weeks

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### 🟢  Taipei Coffee Expo 2022
- Objectives
    - More exposure to our key demographic
    - Collect customer information
- Scope
    - Work with Ergos to increase cross-pollination within the coffee circle
    - Collect at least 500 potential customer emails
    - At least 1000 audience in our roasting demonstrations
