# Marketing Strategy & Plans

### 🔴 Website Updates
- Objectives
- Update visuals to match current branding
- More exposure for our products (with real product photos)
- Update on current project for people to see
- Scope
- Update current visuals & information
- Add FAQ page
- ETA
- One week
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### 🔴 Line Official Account
- Objectives
- Create a place for people to ask questions about our machine
- Links for our socials + website
- Scope
- Add FAQ page
- Add links
- ETA
- One week

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### 🔴 Facebook Updates
- Objectives
- Update visuals to match current branding
- More exposure for our products (with real product photos)
- Update on current project for people to see
- 1000 followers by end of Taipei Coffee Expo 2022
- Scope
- Update current visuals & information
- Weekly posts about microwave roasting
- Will be more formal than Instagram posts
- ETA
- One week, then updated weekly

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### 🟡 Instagram Updates
- Objectives
- Update visuals to match current branding
- More exposure for our products (with real product photos)
- Update on current project for people to see
- 500 followers by end of Taipei Coffee Expo 2022
- Scope
- Update current visuals & information
- Two posts per week about our manufacturing/roasting process
- More informal/flexible platform
- Advertisement for events
- ETA
- One week, then updated weekly

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### 🟡 Blog Updates
- Objectives
- Bring more roasting knowledge to our audience
- Maintain brand image as a "scientific roaster manufacturer"
- Scope
- Add one new article each two weeks
- Articles will be related to roasting experiments/roasting methods using our roaster
- ETA
- One week, then biweekly

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### 🟢 Survey through PR firm
- Objectives
- Understand our key demographic
- Provide guidance for pricing
- ETA
- Two weeks

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### 🟢 Taipei Coffee Expo 2022
- Objectives
- More exposure to our key demographic
- Collect customer information
- Scope
- Work with Ergos to increase cross-pollination within the coffee circle
- Collect at least 500 potential customer emails
- At least 1000 audience in our roasting demonstrations