# **VLS Beta Marketing Plan**

## Phase 1

## **1. Beta release landing page on the VLS website**
* This page should describe the features and benefits of VLS beta release and include calls to action to download the software or request more information.
* Ask BTC Design Community for help/feedback

## **2. [Technical Blog Post](https://hackmd.io/@JackRonaldi/rJG9jtcUn)**
* Technical blog post on what VLS beta release delivers, why it’s useful, and how it fits into the bigger vision for VLS
* Add visuals to this, this helped Spiral roadmap post; nice to have visual for people to easily share on social media
* This might get picked up by Bitcoin Optech & Bitcoin Magazine to amplify the message
* Future: Blog post for LDK website about how VLS uses LDK

## **3. [Lightning Dev Mailing List](https://hackmd.io/@JackRonaldi/Skyv2Fy_h)**
* Condensed version of the Technical Blog Post to email to the Lightning Dev Mailing list, with link to full post (& live video demo?)

## **4. Social media**
* Share threads about VLS Beta on [Twitter & Nostr](https://hackmd.io/@JackRonaldi/Hy3uinJ_3)
* Share links to [blog post ](https://hackmd.io/-DucSJcgTtes-ggsQtm0jw)on Stacker News
* Share [LN dev mailing list](https://hackmd.io/@JackRonaldi/Skyv2Fy_h) post on Reddit

## **5. Get partners/sponsors to market VLS beta release**
* Sphinx Social Media & Email
* Blockstream/Greenlight Social Media & Email
* Spiral Social Media & Newsletter - July Newsletter

## Phase 2

## **6. Live Demo Video**
* Video demo that shows VLS beta release in action on serial connection with STM32 & node running CLN
* Consider creating short video content explaining VLS beta release in detail and share them on platforms like YouTube, TikTok, and Instagram.
* Can potentially do snippets of the live video demo?

## **7. Participate in relevant events**
* Consider participating in Bitcoin conferences, where we can demo VLS beta release in action and connect with potential users and partners in the Bitcoin ecosystem.
* Sphinx & VLS at Canadian Bitcoin Conf: June 17-18; Toronto, ON
* Pacific Bitcoin: Sept 28-29; Los Angeles, CA
* TAB Conference: Sept 6-9; Atlanta, GA
* To submit idea: https://github.com/TABConf/2023.tabconf.com/issues/new/choose
* Bitcoin Meetups
* San Fransisco Socratic Seminar
* NYC Socratic Seminar
* Create slides with talking points for these seminars

## **8. Guest posting/appearances**
* Reach out to industry blogs and publications in the Bitcoin ecosystem and offer to write guest posts that describe how VLS beta release can benefit their readers.
* Bitcoin Optech
* Bitcoin Magazine?
* Bitcoin Times?
* Podcast appearances
* Kevin Rooke Podcast
* Stephan Livera Podcast
* Odell’s Podcast

## **9. Bug bounty**
* Offer a bug bounty program to incentivize users and developers to test the software and report any bugs or vulnerabilities they find. This can help increase confidence in the security of the software and encourage more people to try it out.
* Need to define what we mean by bug bounty if we pursue it (e.g. if can steal funds, cause denial of service, burn funds or cause signer to crash)