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# System prepended metadata

title: Apple Announces 2024 Black Fri

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## Apple Announces 2024 Black Friday Event: Gift Cards Up to $200 Available

* Apple has unveiled its 2024 Black Friday event, promising gift cards of up to $200 with qualifying purchases. This promotion, part of Apple's "Apple Store Shopping Event," will run from November 24 through November 27, encompassing Black Friday and Cyber Monday. Unlike traditional sales with direct price discounts, Apple’s approach involves offering gift cards that can be used for future purchases within its ecosystem.
#### Details of the Offer
* Here’s a breakdown of the gift card values tied to eligible purchases during the event:
* iPhones: Up to $75 with models like the iPhone 14, iPhone 13, and iPhone SE. Notably, newer models such as the iPhone 15 series are excluded.
* Macs: Up to $200 for MacBook Air models (M2 and M3 versions) or Mac Mini.
* iPads: Up to $100 for iPad Pro, iPad Air, and iPad 10th generation.
* Apple Watch: $50 gift cards with Apple Watch SE or Series 9 purchases.
* AirPods: Up to $75 with purchases of AirPods Max, AirPods Pro (2nd generation), or AirPods 4.
* Accessories: $25–$50 gift cards for items such as the Magic Keyboard, Apple Pencil (2nd generation), and Smart Folios.
* Home Products: $50 gift cards with Apple TV 4K or HomePod.
* Beats Products: $50 for select Beats headphones, earbuds, and speakers.
* Apple’s gift card system encourages customer loyalty by keeping buyers within its ecosystem for future purchases, such as apps, accessories, or services like Apple Music.
#### Exclusions and Alternatives
* While this promotion is enticing for current Apple customers, it has notable exclusions. Premium products like the iPhone 15 Pro, MacBook Pro, and Apple Watch Ultra 2 do not qualify for gift cards. Customers looking for more significant direct discounts on these high-end products may want to explore third-party retailers like Best Buy, Amazon, or Target, which often provide better Black Friday discounts on Apple devices.
#### Comparison with Third-Party Offers
* Experts note that while Apple’s gift card promotion is appealing for those already planning purchases, alternative retailers frequently offer better upfront deals. 
* For instance, the same MacBook Air might be available at a reduced price elsewhere, alongside bundle offers or extended warranties.
 
### Conclusion

Apple’s Black Friday event offers a unique value proposition for loyal customers who value the convenience and flexibility of gift cards. However, savvy shoppers seeking upfront discounts may find more substantial deals from other retailers. As the holiday shopping season progresses, consumers are encouraged to compare offers to maximize savings.

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