# Product meetings

## Action items
- [ ] Bill: Finalize homepage copy
- [x] Check registration in Prod
- [x] Ryan: Define Channel recs in onboarding for pointing
- [ ] Michael: Update jury UX
- Framing jury vote within a channel
- Notifications
- [ ] Bill: Play with YouTube sync
---
- [x] Michael + Bill: Homepage design changes
- [x] Issue: Remove Minds Chat promo in right column
- [x] Ryan: Ready tasks for weighting
- Complete details
- Tag high priority
- [x] Weighting meeting on Monday
- [x] Ryan: Ask Michael RE: growth dashboard outage
- [x] Ryan: Clarify / spec homepage changes

---
## Feb 22: Steer


- **App store assets**
- Michael shared updated assets icons
- Bill: We should update the descriptions, but we paid to have old descriptions translated
---


- **Homepage**
- Michael: Design is placeholder for bigger project of new brand identity
- Mark: Need to consider what happens with form:
- For logged-in users
- When it's filled out, does it grow on page?
- Bill: We can simplify the delivery for event
- Mark: Can have form as a dummy form that initates a modal
- John on Rumble homepage
- Superstar up top w/ categories of content
- Mark: We can do all videos on the homepage; Bill: Worth an experiment
- Bill: Can we add new hashtags on Guest Mode
- Mark: Will be in 50% of the time; Bill: Let's push it to 100%
---
- **Trending tags**
- Successful; pushed to 100%
- Bill: Should we do something with users who click on it?
- Mark: Can show users Related Tags
---
- **Channel recommendations**
- Bill: Want to keep recommendations in sidebar
- Ryan: Ticket says to remove them
- Exclusions:
- Haven't posted in 60 days
- Haven't uploaded avatar
- Mark: In conflict with relevance; more relevance = fewer recs after filtering
- Bill: A-B testing channel recommendations most important
---
- **Tasman**
- Growth dashboard showing Authentic / Spam filters
- Email confirmation is quite low; ask Tasman
- Mark: They're working on importing data into Cassandra now
---
- **Email of Top**
- Jack: Can we send users an email of their top newsfeed?
- Mark: To whom?
- Ryan: Target users who've been active in the last 30 days
- Mark: Doable; if limiting to last 30 days, ~couple hundred thousand users

---
## Feb 21: Growth planning
- Goal: Get strategy into Gitlab-executable
- Bill: Next couple weeks, need to fixate on current campaign; question us doing anything not related
- What does Bill want to accomplish?
- Change minds challenge
- Bill: Launching viral change minds challenge
- Token contest
- #MindsChallenge
-
- Derad paper discussion
- John: Bill is go-to social media contact
- Teach Joe crypto
- John: Goal of an indirect strategy is to focus on your difference until they adopt it

---
## Feb 21: w/ Devs
- **Homepage**
- Estimate: 5
- Michael: Design changes more complex than changing copy / images
- Olivia: Are the metrics hard-coded?
- Bill: Yeah
- Bill: Inspired by Opyn design for brand identity; don't expect to achieve before Rogan
- Tanya: Will ticket cover responsive, locality, dark mode?
- Mark: Old design is translated; this won't be in time for Rogan
- Ben: We can fix to light mode
- Mark: Seems like more involved change than expected, might require new component
---
- **Channel recommendations**
- Estimate: ??
- Mani: We remove the sidebar recommendations
- Need to better define before pointing tomorrow
---
- **Email**
- Estimate: 3-5
- Fausto: Recommend pointing: New copy based on existing templates; can make template editable by non-devs later
- Mark: Can set up new Pulsar delayed message
---
- **Outstanding issues?**
- Ben: We prompt for 2FA before email is confirmed, can lead to locking out of account
- Mark: If account is less than 24 hours old, let them change email w/o 2FA
- Ben: Tanya to double down on QA of onboarding
- If issues found, can ad-hoc priority

---
## Feb 21: Morning
- **Homepage**
- Bill: Michael + Jack + Bill on homepage; should have something tomorrow
- Language today
- Version w/ form:
- Bill: We're leaning that direction but don't seee it in production
- Mark: Have the code but it's not visible; changed it at some point
- Mark: Same form used elsewhere
- Michael: Got homepage designs in Figma
- Top / Latest design work for Mani
- Improving toast notification for mobile; keyboard would hide it
- Responding to Olivia notes on activity post designs
---
- **Vault certificates**
- Mark: Every 2.5 months, notifications break; Not related to rewards notifications
---
- **Channel recommendations**
- Mark: Mani is using Fausto's work
- Mark: Recommendations not appearing because @Minds hasn't subscribed to anyone in last 30 days; they have to be active
- Jack: Would be awkward to have both units if showing the same recs
---
- Trending hashtags
- Mark: Growthbook is giving us an update; 30% more clicks
- Jack: Definitely a huge improvement; but day-old ones, half are the bad ones
- Mark: Tried new math, too easily dominated by new spam tags; need more volume

---
## Feb 18: Sprint planning
- Agenda
- Growth event preparedness
- Channel recommendations
---
- Housekeeping
- Mark: Got pseudo IDs w/ hashtags working
- Mark: Refunds + year of plus for Minds+ are out
-
---
- Homepage
- Michael: Would like to do some small design tweaks
- Bill: Would also like to do a live design sessions @ 9 am ET
---
- Report categories
- Nick: Surprised that it was removed from the sprint
- Mark: If we make those (Spam > Token manipulation) changes, we lose historic context
- Mark: The actions weren't discussed / understood
- Nick: Ticket not ready; need to look at how Twitter is doing it
- Actions
- Harassment: Nick - We only use harassment for illegal activity
- Mark: Unclear what's changed

---
## Feb 17: Personas
- Segments
- Rogan fans
- Sense maker
- ~11 million monthly listeners, presumably aligned with Minds mission
- Why Rogan: Interesting conversations
- Why Minds: Create mini Rogans that create public conversations; others can read
-

---
## Feb 17: Housekeeping
- **Dev updates**
- Top feed switcher: In QA
- Twitter image import: Live
- Twitter sync for mobile: In QA
- Redis
- Mark: Playing with Redis, but it's crashing
- Tasman: Make tags available on pseudo IDs
- Growth dashboard down
- Design updates
- Michael: Progress on jury voting for curators
- Michael: Email to retain users
- Homepage
- Bill: Want to update messaging on old homepage; discuss reducing distribution
- Mark: Testing light mode this sprint;

---
## Feb 16: Minds messaging
- **Agenda**
- What outcome do we want?
- Different messages for different goals
- SEO: What are people searching for?
- Homepage: Why did people go there? How do we pay it off?
- Mission statement
- Elevate global discourse through Internet freedom.
- Themes
- Internet freedom
- Speak your mind
- Privacy
- Crypto
- Change minds
- Can't be evil
---
- **Preparedness**
- [Doc](https://docs.google.com/document/d/1HhE3ZL0DZ2VL1EeJmbL3ErbSRG1A97dsNTnbJAvhUYw/edit#)
- Jack: Generally the system is set up to scale well
- New user onboarding journey
- Guest mode vs. Old homepage
- Ryan: Old homepage w/ updated copy
- Reduce guest mode to 10%
- App store listings
- Jack: Last time got ~50,000 signups
-

---
## Feb 16: Jury UX

 

#### Nomination flow

#### Incentives proposal

- [Diagrams](https://docs.google.com/presentation/d/1EMRrAedmUJcIkAhxWMUr9DIZfdKKL-KEXnl730tjR14/edit?usp=sharing)

---

- **Nominations**
- Navigate to channel > ... > Nominate
- Michael: Don't afford Nominate option to channels with low Tasman scores
- Michael: User can Nominate others up to user's level OR level up one level at a time
- Jack: Think you want people to move up one level at a time
- Notify both nominator and nominee, when nominated, when outcome
- Michael: Should user be able to decline nomination?
- Bill: Should alert nominee to give them time to set up their channel before going to jury
---
- **Jury**
- Display channel + relevant info for juror to make a decision
- Who nominated channel
- Violation records
- When user joined
- Trust score
- Mutual subscribers
- Recent content
- Distribution
- Michael: Nominations go into a queue
- Jack: Concerned about squatters sitting on queue and vote in their friends
-
---
- **Incentives**
- Ryan: Staking a token on nomination and token reward if it passes
- Bill: So there's risk + upside; that makes sense
- Michael: Does that mean iOS users can't participate?
- Jack: Don't have Minds Pay, but do have token Boosts
- Jack: Need to let user pick which balance they take from; Bill: Can do off-chain only
- Bill: May require to stake longer; e.g. not awarded immediately on acceptance
---
- **Curators adding metadata to content**
- Bill: Curators can use something like the compass to categorize content, ala mechanical turk
- Bill: That's separate from this queue
---
- **Big event preparedness**
- [Doc](https://docs.google.com/document/d/1HhE3ZL0DZ2VL1EeJmbL3ErbSRG1A97dsNTnbJAvhUYw/edit#)
- March 10 + a few days (pre-recorded)
- Jack: Onboarding is important
- Michael: Proactive notifications
- Ryan: Link to derad paper from home

---
## Feb 15: Derad paper review

- Metrics
- [Test dash](https://analytics.minds.com/superset/dashboard/35/?native_filters=%28%29)
- Jack: Ask new users questions, e.g.
- Why did you come to Minds
- How often do you post vs. read/like
- Different paths for different types of users
- Jack: Create FOMO
---
- Derad paper
- Jack: [Updated 1.8 to reflect company mission](https://docs.google.com/document/d/1vK4JVXsxFc0F7k4dWiqOIqyAlwcSkoQl-gePff2aTJc/edit#)
- Launch w/ Rogan
- March 10
- Talking Daryl & Bill on Rogan

---
## Feb 15: Prioritize metrics


### Agenda
- Identify a small handful of metrics that indicate our success in the next year
- Prioritize 1-2 metrics to focus on now

### Notes

- **Resources**
- [Team structure](https://docs.google.com/presentation/d/1SBL8snYt23xkhHcI12cMAdkmlMVbeitkAWaB1B5MgIk/edit#slide=id.gf5a85506e6_0_303)
- [Product vision](https://docs.google.com/presentation/d/1we5S97reV91AQM5sbGZAaYQ4nwSGQFz9vwWQTq6a-30/edit#slide=id.g10f75bd3491_0_242)
---
- **Current experiments**
- Newsfeed group posts:
- Time on site
- Comments created
- Engagement; increasing use of the app from people we have
- Trending tags V2:
- People clicking on the side bar
- Engagement
- Discovery redirect
- Time on site
- Activation: 2h retention
- Discovery homepage / Guest mode
- Signups
- Growth
- Discovery trending
- Time on site
- Engagement
- New user boosts
- Time on site
- Activation
- Top feed
- Time on site
- Engagement
- Boosts
- Increase Boost buys
- Jack: Boost revenue not as important right now
---
- **Metric categories**
- Growth: Increasing new registered users
- Activation: Improving % of new users who adopt regular usage of Minds
- Engagement: Increasing use of the app from people we have
- Real-time users: Not stable; can average out to DAU
- Retention
- Time on site per day:
- Mark: We fire a ping every 30 seconds if tab is active
- Mark: Needs to be balanced, since some people have wildly different
- Sessions per day:
- Jack: Feels like more in our control
- Engagements per day
- Sessions:
---
- **Minds goals**
- Bill: Capturing and maintaining attention
- Bill: We should be focusing on the newsfeed [to drive real time usage]
- Bill: Not saying we're encouraging addiction
---
- **Priority metrics**
- DAU
- Drive engagement
- Avg. Time on site
- Avg. Sessions
- Avg. Engagements
- Drive D3 new users
- New registrations
- Improve activation