# 如何在東南亞最大的獨角獸公司創造影響力並讓設計發生
曾韻如

> 從這開始

###### tags: `IxDTW2021`

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**主旨：
身為不同階層的產品設計師角色中必須具備的軟實力。**

作為IC - as a product designer 必須具備的能力
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**1. speak up for user voice - 質化與量化的評估分析並行作為輔助決策** (以grab health為例)
- 區分同情心與同理心，理性過程中找出共感同理心，並讓團隊不同的角色都能aware到用戶的感受。
- grab health：歷經 User testing, Foundational research, Dry run testing
- design workshop to align team member
- ideation workflow

**2. practical vs. radical**

- pushing the boundaries, don't design based on requirement only
- product strategy stack: mission / company strategy / prduct strategy / product roadmap / product gaol
- Radical : go as far as possible
- Pratical : 怎麼去看策略實際落地的執行性、擴充性、business goal
- break design phase: 如何說服團隊成員哪些事物是重要的並切分設計的步調與流程。

**3. systematic thinking**

- cover 整個journey, context
- 定義清楚的願景、mission是什麼？
- 各個不同的情境下體驗要如何commit？
- 視覺的consistentcy等等

**4. Business metrics & costomer-love metrics**

- Business: Revenue, Reduce CoF
- Product : Activation rate / Book through rate
- Costomer love metrics: Adoption (MAU) / Engagment ( Transactions/Week) / Rentention( 4week) / Sentiment (NPS,Ratings)

as a design leadership 必須具備的能力
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- Facilitator: build culture
- Accelerator: elevate design quality
- Incubator: mentor designer
- Influncer: make the craft more visible

四個原則

- Agile: 迅速理解現況與釐清優先級，採取對應行動
- Acceptable & empathy: 先問自己為什麼別人需要採取你的策略？
- Adaptable: 瞭解團隊並動態調整
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Collabration is the key!
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- 設計師不應是獨立的角色，要和他人合作，和團隊共創
- Collabration different stages:
- ideation & brainstorming: Setup a clear goal of what you want to get help from others.
- Design critics.
- Design components
- Flexiable: Feedback is a gift