10910CS 546400 高科技創業與營運 High-Tech Entrepreneurship

# 10910CS 546400 高科技創業與營運 High-Tech Entrepreneurship ## 9/24 Week 2: Introduction ### 課程 * [:link: 單元一：1. 工學院開創業課](https://drive.google.com/file/d/1NJdpxQc6yTb7jbJNRuvJ2gbURC8SATCj/view) * [:link: 單元一：2. 為什麼開這門課？](https://drive.google.com/file/d/1jeIl49fJqrMDyMCXQ3lHdnrjCY7xzx2o/view) * [:link: 單元一：3. 如何學習這堂課](https://drive.google.com/file/d/1y5At6tnfydkXvDRi1048ZhD7-JLiaep5/view) * [:link: 單元一：4. 創業成功的關鍵？](https://drive.google.com/file/d/13d6Z444ehX4C2GkmZYwtCOYoHPZqu9Tb/view) ### 作業 * Individual homework #1 (繳交時間：2020年 09月 24日(四) 00:00) :::success 1. Form a five-person team (inform TA) 2. Submit a four-page autobiography plus a one-page vision of yourself (total five pages). * What is your motivation of taking this course? * Any hobbies? * Anything interesting or unique in your life. * List at least one strength and one weakness of yours. * Use a picture to describe what the world will be in ten years and what type of role you will play in the picture. * How do you expect people will see you and your contribution in ten years? How are you going to achieve this goal? 3. Reading: ("Patterns of Entrepreneurship Management, 5th Edition") * Ch. 5 Using the Crowd * Ch. 9 Managing Resources - Money and People ::: ### 參考 [How to write a book review and a book report](http://library.concordia.ca/help/writing/book-report.php) ## 10/8 Week 3: People & BP ### 課程 * [:link: 單元二：1. 為何強調高科技創業](https://drive.google.com/file/d/1xm5VGk31gVi3DitGtbPQV12ydbzcuxtu/view) * [:link: 單元二：2. 想成為創業家？先了解創業家精神](https://drive.google.com/file/d/11hWERoJAiDdtC0HDwpVXmE3qliq6ah0B/view) * [:link: 單元二：3. 如何培養創業家的特質](https://drive.google.com/file/d/11tQ-7_XxtHIl4U9_zB4BlZzj_1txqg5I/view) * [:link: 單元二：4. 成為創業家需要付出哪些代價](https://drive.google.com/file/d/1iRlGlifUZvHPOz6nn5hxsJQ1IvFwrCRr/view) * [:link: 單元二：5. 創業成功率有多少](https://drive.google.com/file/d/1e_moRfoUvFkadxYnhdr8Uq6RtE60aGW5/view) * [:link: 單元二：6. 創業開始之前，你需要「人」](https://drive.google.com/file/d/1TGZEpNQpi0QP41KBwoH-yvYLIDCC0Vhx/view) * [:link: 單元二：7. 創業團隊的衝突與常見問題](https://drive.google.com/file/d/10pZSD1S7QFTJUmBRYpezqqUPMiOsZI0X/view) * [:link: 單元三：1. 投資人想知道的是這些](https://drive.google.com/file/d/1MQdE7d7WPOqg2-sthocmpNKq-mUil1v2/view) * [:link: 單元三：2. 多久完成一份計畫書](https://drive.google.com/file/d/1Gn0aU714qcr4Lts3rsIyXnLgphbCXmRA/view) * [:link: 單元三：3. 商業企劃書常見問題](https://drive.google.com/file/d/1nR4-7wLWJWcr6VHl4cX4N4edkBABQKdR/view) * [:link: 創業家訪談: 汪喵星球執行長孫宗德](https://youtu.be/ttl2gzbn6f4) * [:link: 清大生的"寵物鮮食"創業【台灣真善美】2019.07.14](https://youtu.be/p6p0z6iDFl0) * [:link: 清大「自力耕生」U-Start製造業奪冠](https://www.chinatimes.com/realtimenews/20140310004038-260405?chdtv) * [:link: 影片加值索引筆記討論區【心靈七湯】學會吵架、學會浪費時間、別再過度吹捧努力－－給大學新生的心裏話](https://youtu.be/F2kc0en-X2k) * [:link: 跨文化團隊的管理](https://www.hbrtaiwan.com/article_content_AR0007230.html) ### 作業 * Individual homework: task planning :::success Make a “Personal Task Planning” for all tasks related to this course (and submit the execution result at the end of this course). 建議各組可以先進行小組討論，討論小組本學期的創業計劃與工作分配，擬定一個小組版的Task Planning。然後每個人再基於小組的創業計劃，將其改造成個人化的Task Planning。 [:page_facing_up: Personal Task Planning.xls](https://drive.google.com/file/d/1A0yvNv2nJjA2d4tfDyaXyKlGD3TI--8t/view?usp=sharing) ::: * Team Homework #1: Management :::success 1. Business plan: Complete the sections of “Management”. 2. Finalize technical adviser, business advisor, and mentor. 3. Begin meeting with advisers and mentor once a week. 4. Determine a name and a logo for the company. Make a display of 29.7x21 cm in size. 5. Make a name tag (25x10.5 cm) that includes company name, position, and personal name and display it in class starting from next week. 6. Assign a position and function to each founder. 7. Prepare at least 100 business cards (add a note “An NTHU High-Tech Entrepreneurship Company”). 8. Create a company web landing page (or FB group). Update information along the way. 9. Download “Sample Angel/VC Business Plan” (Just for reference, you do not need to follow every step in the paper.) [:page_facing_up: 中文BP範本.docx](https://drive.google.com/file/d/1RYYXEkabfc_HzkKnr7r_ECeEGLPYDofU/view?usp=sharing) [:page_facing_up: Sample Angel VC Plan.doc](https://drive.google.com/file/d/1oibZViGJNe9eSanERRu1j1Yp66k7Brvd/view?usp=sharing) ::: * 討論：孫宗德訪談 :::success 各題請分享至少一百字。可直接打在此版上。（1）孫宗德的分享中，有哪些觀點是你認同？哪些對你是新的啟發？哪些你不認同？（2）想像你是汪喵星球的行銷長，你有什麼點子可以貢獻？ ::: ### 參考 :::info [:page_facing_up: A sample NDA](https://drive.google.com/file/d/1jJjgU-v3d0vKIP-SlcITfhs5vuS1E7ah/view?usp=sharing) BP examples: * :link: www.jian.com: BizPlanBuilder * :link: http://www.paloalto.com/ : Business Plan Pro * :link: www.businessplans.org/businessplans.html : some good samples * :link: www.bplans.com/sp/businessplans.cfm : many varieties ::: ## 10/15 Week4: Company ### 課程 * [:link: 單元四：1. 如何啟動商業發動機制](https://drive.google.com/file/d/1uhAbrUAm7L_9B6WcajX9q1WsbrKiozPo/view) * [:link: 單元四：2. 願景和使命還是分不清楚](https://drive.google.com/file/d/1yI_IkobEO-JphaHBDzKMsi-HfZ70-Ggp/view) * [:link: 單元四：3. 有了企劃書，與時間的賽跑就已經開始了](https://drive.google.com/file/d/1WqQt3Cnrz8FBvLgweCIAO4A9ZmwRwRkv/view) * [:link: 單元四：4. 新創團隊初期資源如何分配](https://drive.google.com/file/d/1WVB_8NsroIjd2MewWS2aRyCxuRMMWaCJ/view) * [:link: 單元四：5. 完整團隊需要哪些部門？哪些人？](https://drive.google.com/file/d/1fUhKSZXW3ezJgzraNW-EXXU0EuhV-w0U/view) * [:link: 單元四：6. 公司登記的形式](https://drive.google.com/file/d/123IXme_rdegRsdmDPEayrAmf6drXM_KQ/view) * [:link: 創業家訪談: 邱彥錡先生 SparkLabs Taipei 管理合夥人](https://youtu.be/FsbilS2PWPE) * [:link: 「我在大公司裡創業沒包袱，只聽使用者聲音」- 專訪 Camp Mobile 台灣總經理邱彥錡](https://buzzorange.com/techorange/2015/06/17/camp-mobile-edgar-band/) * [:link: 邱彥錡：ＷhosCall驕傲來自台灣 | 101創業大小事](https://www.101media.com.tw/content/N3w4oxFxl86QYwqt1A6mlFt7STv0Uq) * [:link: Best marketing strategy ever! Steve Jobs Think different / Crazy](https://youtu.be/keCwRdbwNQY) * [:link: 麥當勞的創業故事，52歲的他創造出典型的美國夢](https://youtu.be/yk0kH-_p6WM) * [:link: 猶太人富有優秀秘訣來自哪裡？一位美籍猶太人震撼披露，從5歲開始他們就贏了，一語驚醒夢中人](https://youtu.be/K_3YcCjxP7c) ### 作業 * Individual Homework #2 :::success 1. Reading: Ch. 7 Setting up the Company 2. A 5-page book report on: 於以下書單選擇一書，細讀後，繳交五頁讀書報告。 * Seven Habits of Highly Effective People: Powerful Lessons in Personal Change, by Stephen R. Covey, Free Press. 中譯本:<與成功有約> 天下出版, 2017. * The Last Lecture, by Randy Pausch and Jeffrey Zaslow, Hyperion, 2008. 中譯本:<最後的演講> 方智出版, 2008 * The 21 irrefutable laws of leadership, by John C. Maxwell. 中譯本:< 領導贏家：領導力21法則> 基石, 2000 * How Will You Measure Your Life?, by Clayton M. Christensen, 中譯本:<你要如何衡量你的人生？：哈佛商學院最重要的一堂課> 天下文化, 2013 * Founders at Work: Stories of Startups' Early Days, Jessica Livingston, 中譯本:<科技CEO的創新╳創業學>悅知文化, 2011 * The Industries of the Future, Alec Ross, 中譯本:<未來產業> 天下文化 , 2016 * Lost and Founder: A Painfully Honest Field Guide to the Startup World, by Rand Fishkin. 中譯本:< 創業者不能只做喜歡的事：如何在痛苦中勝出，過來人才知道的創業內幕> 商周 2018. 建議內容： * 約一段你為何選讀此書的動機 * 約一段你從此書學習到最重要之處 * 約兩頁整理此書重點 * 約兩頁分享有哪些點你可以實際應用於你的生活 * 約一段總結 ::: * Team Homework #2: Company Overview, Vision, Mission, Goals & Objectives :::success Team Homework #2: Company Overview, Vision, Mission, Goals & Objectives ::: * 討論：邱彥錡訪談 :::success * 邱彥錡的分享中，你學習到的新觀念/看法，是過去沒有的？高度認同或反對的觀點？ * 他的哪些特質，你認為是「成功」的要素，值得學習、精進？ * 他提到台灣機會，起步即要有朝國際化發展的思維，你認為你的創業構想是否有機會？欠缺的條件是什麼？ ::: ## 10/22 Week 5: Marketing 1/2 ### 課程 * [:link: 單元五：1. 什麼是市場分析](https://drive.google.com/file/d/1zznCRa7jCvqCWdYnF3HUB2Cj3UW04NfJ/view) * [:link: 單元五：2. 市場這麼大該如何分析](https://drive.google.com/file/d/1MnCh3FV0Ug72un1qPEJmg2T-2juBNVHJ/view) * [:link: 單元五：3. 如何估算市場大小](https://drive.google.com/file/d/1YG4J8cNZT8240vAhxYDL_IyLI0-9YvO6/view) * [:link: 單元五：4. 找到了主打市場？](https://drive.google.com/file/d/1_1O8OSrTOuMsvH3V1NzbT74dGRc1u4QT/view) * [:link: 單元五：5. 目標市場是否適合](https://drive.google.com/file/d/1I20ZnS6UyP0hT8BlbNMnzYiU9QaG-IrT/view) * [:link: 單元五：6. 讓市場需求來驅動你的產品](https://drive.google.com/file/d/1PlokPQeQlVIZ_vqylXd1E5inkAci3DJN/view) * [:link: 單元五：7. 創造產品差異化](https://drive.google.com/file/d/1gEj5lA5MGD6VFjDgXqnh0FnrdGfL3jFi/view) * [:link: 創業家訪談：郭家齊](https://youtu.be/W8cP7T3sE4k) * [:link: 創業家訪談：廖佳欣](https://youtu.be/2Ua_RDmAcEk) * [:link: 先是整併、然後結盟，創業家兄弟要改走省錢打法？｜數位時代](https://www.bnext.com.tw/article/47575/ecommerce-player-kuobrothers-change-strategy) * [:link: 創業家兄弟股份有限公司 - 財經百科 - 財經知識庫 - MoneyDJ理財網](https://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?KeyID=1fef0250-45c7-46bf-bd99-c54ba339194f) * [:lock: AirSig 陳柏愷創業失敗經驗分享（前15分鐘)](https://drive.google.com/file/d/10Btte-SV-093MuodwAKp0-iIbgnqSoXq/view?usp=sharing) * [:link: 張忠謀「總經理的學習」：輕視Sales和Marketing，公司根本活不了！](https://www.cw.com.tw/article/5097104?template=transformers&fbclid=IwAR27OuaM9efJlkxnDk41FYeaGQCVObR4LMYjdyoihcDGaBK4noDIxBjZICo) * [:link: 什麼是設計思考？(What is Design Thinking)](https://youtu.be/Ap3qEVzYElk) ### 作業 * Team Homework #3: Market Opportunity, Market Analysis :::success Business plan: Complete the sections of “Market Opportunity,” “Market Analysis” ::: * 討論：郭家齊，廖佳欣訪談 :::success 1. 你認為創業家兄弟的成功因素為何？什麼是他們的核心價值？ 2. 從廖家欣的行銷策略分享，你最有收穫的部份為何？前瞻未來，你是否可以建議他們新的行銷策略？如：媒介、型式⋯⋯等 3. 從技術專業的創業家，什麼是可以強化互補性的團隊組成？思想你可以怎樣找到這些人才？ :::