# Ice Cream Presentation - Where's Whippy :icecream: ###### tags: student-project --- [Miro board](https://miro.com/app/board/o9J_ksx5PmU=/) --- # Where's Whippy ![ice cream eating gif](https://i.makeagif.com/media/7-06-2015/ZlTDg4.gif) --- ### Introduction :chicken: Where's Whippy is an app aimed that connects ice cream lovers with their local ice cream vans by GPS. This presentation will cover the following: * User research * Prototype demo --- ### What problem did we think we were solving :bear: 1. **Hypothesis 1:** Customers want an easier way to locate ice cream vendors. 2. **Hypothesis 2:** Vendors want and need a better way to find customers and for their customers to find them. --- ### User personnas :chicken: #### The customer ![customer personna](https://i.imgur.com/9Ey7t39.png =600x500) --- #### The vendor ![vendor personna](https://i.imgur.com/GjUS84k.png =570x495) --- ### Key Assumptions :bear: 1. Vendors would be happy to advertise their routes 2. Customers want to be able to find portable Ice Cream Vendors --- ## User Research - Testing the assumptions! ### Feedback from vendors :bear: 1. Interview: 2 x Food truck owner 2. Facebook Vendor Groups: Discussion with 'Antonio' 4. Yvonne's friends --- Vendor says: ![vendor feedback](https://i.imgur.com/EeFYjuQ.png) --- No holding back... ![vendor feedback 2](https://i.imgur.com/xXhHZeE.png) --- ### Assumption 1 :bear: 1. Vendors would be happy to advertise their routes - **FALSE!** ![Luke](https://media3.giphy.com/media/3ornk6UHtk276vLtkY/200.gif?cid=e1bb72ff59d9082937f244176e48ae1ff21dbb712b4e3a2a&rid=200.gif) --- ### Feedback from potential customers :rabbit: 1. NextDoor App 2. Customer questionnaire --- ![customer feedback](https://i.imgur.com/bQHy0m4.png) --- How many minutes would you walk for to reach an ice cream van? :rabbit: ![Questionnaire - customer distance from IVCs](https://i.imgur.com/rJ4FZvS.png =700x300) --- If you wanted to eat an ice cream, but there were no vendors in the area, would you be happy to temporarily share your location so an ice cream vendor could find you? :rabbit: ![Questionnaire - customer location sharing](https://i.imgur.com/B7nByqP.png =700x300) --- Out of 10 how interested would you be in an app that allowed you to find nearby ice cream vans? :rabbit: ![Questionnaire - locate nearby ICVs](https://i.imgur.com/KkQlMKr.png =700x400) --- ## Assumption 2 :rabbit: 2. Customers want to be able to find portable Ice Cream Vendors - **95% True** ![ice cream eating man](https://media.giphy.com/media/WoBbGQ7cbjiqk/giphy.gif) --- ### Overall findings :hedgehog: ![ice cream war](https://media.giphy.com/media/E3a0E2q0PHVw4/giphy.gif) - Ice cream men would not be comfortable using the app - Customers seemed receptive towards the app and would be open to sharing their location. --- ### What did we do next? :hedgehog: How did we incorporate this feedback into our product? 1. Vendor - no longer showing entire route, only timed locations 2. Customer - very simple design, no frills - take location from device instead of inputting - options to favourite certain vendors --- ## Design :chicken: ### Colour swatches * Pastel, soft colors with a strong contrast. ![Colour scheme](https://i.imgur.com/jMDgbS1.png =250x250) --- ## Design - continued ### Mood board ![](https://i.imgur.com/JDT7lEl.png) ![image alt](https://i.imgur.com/qb2WsWv.png =300x225) --- ## Demo * Mobile first approach * Customer flow * Vendor flow * Adaptation to desktop --- [Figma prototyping](https://www.figma.com/file/f0sE0BrQhChujnQJwxKpAz/Ice-Cream?node-id=0%3A1) :hedgehog:
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