A lot of people run and own their own e-commerce websites nowadays. These sites allow people to buy and sell items at a convenience. It doesn’t matter if they sell directly to the consumers via digital download or through delivering physical items. The point is that owners of these e-commerce websites can give out a **[CDKeys discount code](https://www.bummelwelt.de/cdkeys-gutschein/)**. This code and others like it can give incentives to the customers at the behest of the owner. It is also a marketing strategy put by the owners when they want to get more customers. However, there are a lot of things to consider when you put out these types of codes.

**Think of what codes you want to put out**

Giving out discount codes is good but you have to think if it is beneficial for you financially. What if you give out discount codes but the discounts will eat through your profits? Maybe just think about lower percentages like 20% or lower. If you’re able to go 50% or more, then go for it. Put out codes that won’t harm your business to an extreme length because what would be the point?


**Think about how many codes you want to give out**

If you're set on the types of codes, then you might want to think about how many you want to give out. Consider incorporating a **[student discount](https://hackmd.io/@nehawork/Sk3hE6vjh)** as one of the code options. The number of codes isn’t a necessity, since some codes, including the student discount, can be used multiple times as long as you set a limit. It all boils down to how much your business can handle. Limit the number of uses or the number of codes that you put out, including the student discount, so you don’t strain your business too much.

**Monitor the codes and maybe put a limit**

First of all, when managing your e-commerce **[business with coupons](https://www.entrepreneur.com/growing-a-business/promote-your-business-with-coupons-and-contests-promote/193482)**, you can choose to put a limited time on the codes. That’s a good thing because if no one used the code, this means that you gained some publicity but no one claimed them, so you don’t have to lose a certain percent of your sales. Then again, you didn’t make sales but the codes make up for a good and interesting marketing strategy. Monitor the codes that you have released. You should have a database for that so that you can see how many codes have been claimed. It also shows you which codes are popular or claimed the most, so this means that the next time you want to give out codes, you can make more of the popular ones. Add new and maybe even remove some types of codes that weren’t doing too well. Checking up on them is vital as well but if you don’t have a database, then that’s fine. Even if someone were to duplicate the codes, the effect would be the same. It just becomes a danger when the used-up codes still get used or claimed. Whenever your e-commerce business sites send out codes, make sure you know what they’re for and if they are beneficial and not a detriment to the business.