---
# System prepended metadata

title: "Govrn Launch Plan \U0001F3C4‍♀️"
tags: [CBCE]

---

# Govrn Launch Plan 🏄‍♀️

###### tags: `CBCE`


**I. Product**
1. **Product Readiness**:
    1. Make sure we've evaluated and filled out all the product [dealbreakers](https://hackmd.io/NEIgjQg2Ra2BbefSEqsrIw?view)
    2. Make sure we've reviewed the product feedback we've gotten to this point and noted the feedback in our public launch 
        3. [Link to Lara's feedback from Govrn Experts](https://www.canva.com/design/DAFLc0uz0rs/hGZfDsQ3ekB1V4WauW9_cA/view?utm_content=DAFLc0uz0rs&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton#9)
        4. Govrn's aggregated feedback [here]
    4. Last step is to **fix** the dealbreakers before the public launch
3. **Date**: Define the launch date *October 26, 2022* tentatively based on estimated time

**II. Desired Launch Outcomes** 

1. **Optimization**: Think of what we want to optimize for during this public launch and make sure we've thought of everything to make the most out of it:
    1. To gain more twitter followers?
    2. To create more awareness? - To teach what Govrn is and why it's important?
    3. To onboard more communities? 
    4. To attract new & existing investors for upcoming fundraise?
    5. To get feedback on our v1 Web App and make it better? 
    6. To gain new partnerships? 
    7. To gain trust? 
    8. NPS? 

👉 Optimize to onboard more communities. A lot of value will come from this. 
Have individual contributors and communities talk about using it 
👉 Build **awareness** and **trust** 

2. **Measure Impact**: Define our metric and measure the impact of the track chosen from the above list 
👉 Measure how many new communities we onboard measured 1 month after the launch
👉 Track number of contributions per community from existing and new communities 
👉 Track progress of the new communities after 1 month mark to see contributions pushed per week 
👉 Ease point when the core is used to it and ready to onboard the rest of community 

3. **Follow Up after Launch**: Ensure we follow up with our desired outcomes after our public launch and set our next desired outcomes and steps 


**III. Create Marketing & Shareable Content**
1. Create Post about Public Launch
    1. Post on Govrn's Mirror 
    2. Repurpose as Twitter Thread 
    3. Other mediums? 
2. Create a Shareable Template
    1. We want to optimize for retweets on Twitter. By providing providing people with content to tweet about, they would be more incentivized to share to have good content on their Twitter. We need to make it as easy as possible for people to retweet our post. 

**IV. Outreach**
Think of who are our supports, users and investors. Share all the info the day of the public launch. 

* Investors (can share info in investors telegram chat or email them)
* Govrn experts (post in Govrn experts channel)
* Communities (Boys Club)
* Rehash Podcast? 
* Aggregated DAO Newsletters like Forefront 
* Hold a Twitter Space?
* Cross promotion with our partners 

👉 Entire Govrn team should engage with the post right when it's posted
👉 Send to friends to get them to retweet the moment we post 
👉 Send initial message to investors (telegram) telling them about our prep to launch and then reminding them the day of to retweet etc. 
👉 Send initial message to Govrn experts and then remind them the day of 
👉 Send initial message to communities and then remind them the day of 

https://www.notion.so/Govrn-Launch-Support-c1627f582995484d8ec7a3318c70fc18
1. Investors
2. Communities 
    3. Boys Club 
    4. 
4. Govrn Experts 
5. Rehash 

