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# System prepended metadata

title: Offline conversions

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# Offline conversions

[Thread no Slack](https://betrybe.slack.com/archives/C02UF836KLH/p1665168880679079)

# Sobre a conversão offline
https://www.facebook.com/business/help/1142103235885551?id=565900110447546

## Google Ads vs Google Tag Manager

## Sugestão
Criar um modulo separado de tracking (precisa de refatoração, não faz parte do contexo de tracking e não cria depêndencia com o Segment) `CandidateArea.OfflineConversions` criar services para as diferentes apis (Google e facbook)
 - `CandidateArea.Services.FacebookMarketingService`
 - `CandidateArea.Services.TagManagerService`


## Referências

- [Facebook](https://developers.facebook.com/docs/marketing-api/offline-conversions/)
- [Tag Manager](https://developers.google.com/tag-manager/api/v2?hl=pt-br)

## Sugestão de arquitetura
https://github.com/betrybe/student-journey/pull/1704
