Kolchy User testing ## Qualitative interview guide **Introduction** Hello, I am Amine, UX design executive at Kolchy app Morocco, an online directory app where you can find the best restaurants, doctors, barbers and much more in town. Welcome to our office, the puropse of this test is to understand the needs of our app users and the features that they would like to have in this type of apps for an efficient usability and UX. Do you have any questions ? Q1:How do you usually find informations about a plumber, a doctror or other services that you need in your city ? Q2:What about when you travel to another city in Morocco ? what platforms do you use ? Q3:Are you familiar with using mobile apps in a daily basis ? **General information related to the topic** *Query the tester with general questions. Talk about his habits.* Q4: Do you have often have to look for new restaurants in your city or do you usually go to the same ones? Q5:Do you consider that reviews and opinions of other users are a good tool to help you decide which service or product to choose ? Q6:Are you familiar with Tripadvisor oe Yelp ? **Behavior related to particular issues** *Ask him to express himself on your application, product or service. Feel free to use the prototype for this part.* Q7:DO you find this mobile app useful, and would you need to use it on a daily or weekly basis ? Q8:Which feature do you think is the most useful and which one do you think is missing ? Q9:If you had a business, would you be interested to create a company or entrepreneur profile on this app ? **Constructive suggestions for improvement** Q10:What do you think can be improved or what is missing both on a the user interface and the business user one ? ::: --- :::warning ## Testcard ## Pre-testing Name: Sara Age: 29 Occupation: Marketing manager Context of the meeting: Through Instagram Duration of the meeting: 30 minutes ## User scenarios testing **1st instruction** (this is your first scenario): You are a user who wants to find a dentist in Casablanca. --- **2nd instruction:** (this is your second scenario): You are a dentist who wants to register on kolchy and create a profile. ## Qualitative testing **Positive feedback:** - Pleaseant navigation - Simple and useful --- **Neutral feedback:** - Like the concept of trip advisor but for everything. --- **Negative feedback:** - The review parts is tricky because some people may lie or be too rude - You need to include some tags to help the business be more precise about what they offer. --- ## Pre-testing Name: Aymane Age: 21 Occupation: University Student Context of the meeting: Facebook group Duration of the meeting:20 minutes ## User scenarios testing **1st instruction** (this is your first scenario): You are looking for a french restaurant in Rabat but not very expensive --- **2nd instruction:** (this is your second scenario): You are a restaurant owner and want to register and create your restaurant profile. ## Qualitative testing **Positive feedback:** - I can find a restaurant in only 3 or 4 clicks - The navigation is very pleasant and easy --- **Neutral feedback:** - The special feautures for restaurants like the menu are important. --- **Negative feedback:** - I don't like that the three first results are sponsored even if all apps do the same to earn money. - maybe the price filter needs to be more precise --- ## Pre-testing Name:Ahmed Age: 45 Occupation: Arabic teacher Context of the meeting: street Duration of the meeting:10 minutes ## User scenarios testing 1st instruction** (this is your first scenario): You are a parent and you're looking for a Mathematics techer for your son --- **2nd instruction:** (this is your second scenario): You are a teacher who wants to refgister on the platform ## Qualitative testing **Positive feedback:** - Easy and useful - The reviews are very important for teachers and parents --- **Neutral feedback:** - Maybe no need for the 5 stars mark system if you have reviews for the teacher --- **Negative feedback:** - I don't think it's a good idea to let teachers pay to be in the first 3 ranks - Maybe you need to include cash payment option --- ## Pre-testing Name:Fadwa Age: 35 Occupation: Housewife Context of the meeting: Through her husband Duration of the meeting:30 minutes ## User scenarios testing **1st instruction** (this is your first scenario): You are a user who wants to find a plumber and a gardener on who you can really relate, you already tried many sent to you by some friends but theyr were not that good. --- **2nd instruction:** (this is your second scenario): YYou are a plunber or a gardener who wants to suscribe on the app ## Qualitative testing **Positive feedback:** - the navigation is very pleasant and simple - the review part is very helpful but maybe the mark part is not needed for handyman --- **Negative feedback:** - The registration part should be a bit more easy especialy for people who are not very confortable with apps - Why should we register as simple users to review a business --- ## Pre-testing Name:Mehdi Age:** 36 Occupation:** Finance manager Context of the meeting: common friend Duration of the meeting:20 minutes ## User scenarios testing **1st instruction** (this is your first scenario): You are looking for a new barber for you and to find a good spa for a special treat for your wife --- **2nd instruction:** (this is your second scenario): You are a professional freelance barber who wants to register on the app ## Qualitative testing **Positive feedback:** - very easy and efficient way to find what we need - Easy to contact the service providers through the platform or other ways - the link between location map and google maps or maps is very useful --- --- **Negative feedback:** - The reviews may help a lot but some of them seem to be either too nice or either too rude and loose credibility --- **Learning & insights:** From all these tests , we've learn that there is an actual demand for our service, that even if there are numerous platforms and other offline ways to find a restaurant, a barber, a gym and more.. a review based app is needed to help users to decide which service provider to choose, we understand that most of the people would trust majority of the reviews bt we need to make an algorithm to filter the clearly non acceptable reviews to keep the trust of our users. The app is very easy and simple to use by everybody, even people who are not very app oriented, but the suscrbing process could be done by us for some freelancers from an old generation who don't know how to do it by their own. --- **Decisions & actions:** To iterate, we will make an easier suscrbing process, lighter one for both users and business owners. We will include a cash payment choice for people who want to pay by cash and who can do so through our physical office. The app itslef and UX was great for all testers. The design was said to be attractive and simple which was our goal. We will develop and include to the app a filter that will block some reviews which are suspicious till we validate them, for the rest of reviews that passes the filter, they will appear automatically. :::