# WebAR Cornflakes Slide Deck --- ## 🥣 Slide 1 — The Product Idea **Cornflakes Box + Magic:** - A classic cornflakes box - Hover over it - The Kellogg’s Tiger jumps out (WebAR) - Speaks in real-time using Voice AI --- ## 🎯 Slide 2 — Why It’s Special - Combines physical product with a digital layer - High entertainment value for kids - Tech novelty that surprises adults - Emotional branding through nostalgia --- ## 📦 Slide 3 — Business Model Canvas Overview | Element | Key Insight | |----------------------|---------------------------------------------------| | Customer Segments | Kids, Parents, Health-conscious Adults, Novelty Seekers | | Value Proposition | WebAR + Voice AI = Interactive cereal experience | | Channels | Stores, Online Retail, Social Media | | Customer Relationships| AR content updates, community, social sharing | | Revenue Streams | Product sales (premium), AR content monetization | | Key Activities | AR Dev, Voice AI, Manufacturing, Marketing | | Key Resources | IP rights, AR tech, voice AI, cereal production | | Partnerships | Kellogg’s, WebAR devs, AI voice partners | --- ## 👨‍👩‍👧 Slide 4 — Customer Segments | Segment | What They Love | |---------------------|--------------------------------------------------| | **Children** | Fun, surprise, games | | **Parents** | Happy kids, tech novelty, convenience | | **Health-conscious** | Balanced breakfast + optional fun | | **Novelty Seekers** | AR experience, share-worthy product | --- ## 💎 Slide 5 — Value Proposition - **Fun mornings for kids** - **A new cereal ritual** - **Voice AI makes it personal** - **Digital interaction in a box** - **A fresh reason to pick Kellogg’s** --- ## 📡 Slide 6 — Channels - Grocery stores with AR demo displays - Online grocery platforms (Amazon, etc.) - Instagram, TikTok, YouTube kids - Parenting blogs and newsletters --- ## 💬 Slide 7 — Customer Relationships - Continuous AR updates = repeated sales - Collectible voice packs or games - Kids can show tiger clips to friends - Build community via contests and hashtags --- ## 💸 Slide 8 — Revenue Streams - **Premium price** for enhanced cereal - Future: Sell extra voice packs or AR mini-games - Brand-sponsored AR content - Behavioral insights for product R&D --- ## ⚙️ Slide 9 — Key Activities - Develop WebAR & Voice AI tiger - Create high-quality packaging + QR codes - Source and produce cereal - Run digital campaigns and ads --- ## 🧰 Slide 10 — Key Resources - IP rights (Kellogg’s Tiger or alt. mascot) - WebAR engine and hosting - Voice AI tech - Food production and logistics - Engaging script writing --- ## 🤝 Slide 11 — Partnerships - **Kellogg’s** — Licensing & Distribution - **WebAR developers** — AR interactions - **Voice AI providers** — Real-time tiger voice - **Marketing agencies** — Food-tech branding - **Retail chains** — Shelf placement and visibility --- ## 🧠 Slide 12 — Final Takeaways - Marrying **nostalgia + tech + food** - AR cereal experience is fresh, engaging, memorable - Right timing — AR awareness is rising - Secure Kellogg’s partnership = exponential reach --- ## ✅ Slide 13 — Next Steps - Pitch Kellogg’s with a licensing & tech demo - Prototype WebAR experience - Run focus tests with parents and kids - Refine pricing and launch plan - Build viral marketing assets --- ## 📢 Slide 14 — Thank You! Let’s make breakfast fun again — with a talking tiger 🐯 and magical cereal boxes.