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title: 'The Complete Guide to Automated Marketing Platforms and Tools: Email Marketing Automation'

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# The Complete Guide to Automated Marketing Platforms and Tools: Email Marketing Automation

Email marketing automation is a way to marketing automation platforms and campaigns. It helps marketers to create automated workflows that can be set up to trigger actions on different events.
Marketers can use email marketing automation to generate personalized content, send targeted emails at scale, and get better customer engagement.


## Introduction: What is an Automated Marketing Platform?

An [automated marketing platforms](https://retainly.app/) is a software that automates the process of marketing. It can be used for lead generation, customer engagement, social media management, email campaign and many more.
The idea behind an automated marketing platform is to free up time for marketers by automating repetitive tasks such as scheduling posts and following up with potential customers. This saves time and allows marketers to focus on other important tasks such as strategy development and content creation.
![](https://i.imgur.com/CiMgzlt.jpg)


## How to Choose the Right Automated Marketing Platform for Your Business Needs

The first thing to do is to find the right vendor.
Choosing a vendor is not a one-size-fits-all process. The best way to find the right vendor for your business needs is by doing research on what vendors offer, and how they can help you achieve your goals.
You should also evaluate which vendors are the best fit for your company’s size and budget, as well as how they will integrate with other systems in your company.
The following questions should help you get started:
What are my business needs?
How much time do I have?
Do I need an easy-to-use platform or a more complex one?
Which features are most important to me?

## What are the Best Email Marketing Automation Tools in the Market?

Email marketing automation tools are extremely important for any business, as they allow you to send personalized messages to your customers. These messages can be sent at a specific time of day, or when you sell a certain product.
There are many different types of email marketing automation tools out there and it can be hard to know which one is best for your business. To help you make the right decision, we have created this list of the top 10 email marketing automation tools in 2022.
Here is our list of the top 10 email marketing automation tools:
1) Hub spot
2) Active Campaign
3) MailChimp
4) Constant Contact
5) Send Grid
6) Infusionsoft
7) Emma
8) Mix Max 9) Get Response 10) Drip



## Conclusion: How to Benefit from an Email Marketing in 2022

Email Marketing is still a powerful marketing tool, but we have to keep in mind that the way we use it will change.

In 2022, email marketing will be more personalized and customized. We will see more interactive emails with better design, more personalized content and more interactive elements in the email.

It might sound like a cliché, but email marketing is not dead yet. It’s just evolving to stay relevant for the modern world.