--- title: Promotion on SaaS tags: v1 --- ### Promotion on SaaS * SIMBA ![](https://i.imgur.com/xjXl1GH.png) ![](https://i.imgur.com/ZtY31iW.png) * alchemy ![](https://i.imgur.com/b5qSbfQ.jpg) * 阿里巴巴 ![](https://i.imgur.com/Cj85wZt.png) * AWS ![](https://i.imgur.com/KACIMQ1.png) * Azure ![](https://i.imgur.com/gOhOFYa.png) ![](https://i.imgur.com/vRMTeAt.png) * GCP ![](https://i.imgur.com/DFf9aib.png) * [Acronis](https://www.acronis.com/zh-tw/products/cloud/backup/) ![](https://i.imgur.com/6vgcDlH.png) 1. ## Price Objections are Value Objections 2. ## Discounts should get people to pay you more… not less 3. ## To be really effective, discounts require scarcity 4. ## SaaS isn’t retail * In SaaS, the purpose of offering a discount is not just to offer a price slash to get a customer onboard but also to retain him for a greater LTV. A study by Price Intelligently found that SaaS discounting lowers long-term value (LTV) by 30 percent, as well as producing a higher churn rate and lower willingness to pay higher prices. Thus, if discounts are not offered intelligently, they might not be a great idea. * 參考文章 [How-to Use SaaS Pricing Discounts to Grow Revenue](https://sixteenventures.com/saas-pricing-discounts) [SaaS Discounting: When and How to Offer Reduced Pricing](https://crankwheel.com/saas-discounting-when-and-how-to-offer-reduced-pricing/) [What are Discounts and Coupons?](https://www.chargebee.com/resources/glossaries/what-are-discounts-and-coupons/)