---
# System prepended metadata

title: 'Creative Brief - [PROJECT NAME]'

---

# Creative Brief - [Notary Project]

## Purpose /  Background

We decided to use `Notary Project` as the new brand name for CNCF Notary project as explained in this [issue](https://github.com/notaryproject/.github/issues/43). So we want to change the [Notary Project logo](https://github.com/cncf/artwork/blob/master/examples/incubating.md#notary-logos) to include the word "Project".

## Target Date

End of Aug

## Target Audience

All users

## Primary Stakeholders

Notary Project maintainers. Feynman Zhou as a primary contact for this item.

## Perception (Is there any internal insight you can provide that may impact design)

N/A

## Magnetic Idea

N/A

## Terminology Associated with this Brand Includes:

N/A

## Competition:  (Please list any competitors and/or potential members whose branding we should be aware of) 

N/A

## Design Suggestions  

The original icon doesn't need any changes. Maybe we can refer to [Operator Framework](https://github.com/cncf/artwork/blob/master/examples/incubating.md#operator-framework-logos) project logo to add use "Notary Project" in the horizontal and stacked version.

## Creative Considerations & Distribution

The creative elements need to be flexible. The logo needs to be visible in single and multiple colors and scale so that it works at very small sizes. It will also be reproduced for printing, silkscreen, embroidery, and web.

## Primary Deliverables

* Print-Ready Logo Artwork Files: SVG
* Screen-Optimized Logo Artwork Files: PNG

## Additional Deliverables

* Logo Usage Guidelines: PDF
* PowerPoint Template: PPTX
* Any Font Licenses and Files Needed
