Every time you pick up an Android phone, stream content on a smart TV, or use a connected home device, the odds are that it has a MediaTek chip. This chipset company powers over 2 billion devices annually and generates over $19 billion in revenue, cementing its position as one of the most influential players in the global semiconductor landscape.
Over the last decade, MediaTek has climbed to become the world's largest smartphone chipset companies by volume. But in 2026, the story is far bigger than smartphones — custom AI silicon for Google, flagship IoT platforms for industrial robotics, automotive chips for ADAS systems, and the world's first Wi-Fi 8 ecosystem are all now part of the MediaTek playbook.
What MediaTek Actually Does
MediaTek is a fabless semiconductor company and its products span smartphone SoCs, smart TV chips, Wi-Fi and Bluetooth modules, IoT platforms, automotive silicon, and increasingly, custom AI accelerators for the data centre.
The Dimensity 9500 is MediaTek’s 2025 flagship chipset for smartphones and tablets. It has a All Big Core CPU design, meaning all cores are high-performance cores, designed to deliver consistently strong performance without relying on smaller efficiency cores.
Built on TSMC's advanced N3P 3nm node, it delivers up to 32% higher single-core and 17% higher multi-core performance compared to the previous generation, while the ultra core achieves up to 55% lower power consumption at peak performance.
On benchmarks, the Dimensity 9500 crosses the 4 million mark on AnTuTu, highlighting its flagship-level performance. For AI workloads, the ninth-generation NPU 990, paired with the Generative AI Engine 2.0, delivers up to 2× higher compute power and introduces support for ultra-efficient BitNet 1.58-bit large model processing.
The chip launched in devices including the OPPO Find X9 series and Vivo X300 in Q4 2025.
MediaTek is no longer just a chipset company for smartphones. It is becoming a custom AI silicon partner for the world's largest technology companies. The most significant signal of this shift is its partnership with Google on next-generation Tensor Processing Units (TPUs).
MediaTek handles input/output module design, SerDes high-speed interfaces, and peripheral components that manage data transfer between the processor and external systems.
In fact, this chipset company has reportedly secured orders for both Google's v7e and next-generation v8e TPUs, with v7e entering risk production and the company requesting a sevenfold increase in CoWoS wafer capacity from TSMC by 2027. CEO Rick Tsai has publicly targeted $1 billion in cloud ASIC revenue by 2026, with several billion dollars projected by 2027.
Alongside Google, MediaTek co-designed the GB10 Grace Blackwell Superchip with NVIDIA, which powers the DGX Spark desktop AI supercomputer, a collaboration announced at CES 2025 and unveiled at GTC 2025.
In under two years, MediaTek has planted itself firmly in AI supercomputing, competing alongside Broadcom and Marvell for hyperscaler business.
MediaTek's Genio platform addresses the industrial and consumer IoT market, and in March 2026 it reached a new tier entirely. At Embedded World in Nuremberg, MediaTek unveiled Genio Pro, a full new range of platforms designed for next-gen devices.
The Genio Pro 5100, the flagship, is built on a 3nm process and is a serious piece of industrial hardware. It integrates an all-big-core octa-core CPU, an Arm Immortalis-G925 GPU delivering up to 3.1 TFLOPS, and an 8th-generation MediaTek NPU offering more than 50 TOPS of system-level AI acceleration. Furthermore, it supports up to 16 camera streams, three 4K displays, and 8K video encoding and decoding.
In fact, Embedded Computing Design named Genio Pro the Best in Show winner in the IoT & Connectivity category at Embedded World 2026.
Dimensity Auto is MediaTek's take on connected and software-defined vehicles. From powering digital cockpits, infotainment systems to advanced driver-assistance systems, it spans the full stack of in-vehicle computing and connectivity.
In 2025, MediaTek announced it is working closely with DENSO, one of the world's leading automotive technology providers, to develop a custom automotive SoC solution tailored for ADAS and cockpit systems.
MediaTek has been the leader in consumer Wi-Fi silicon for years, and it is already staking out the next frontier. At CES 2026, MediaTek introduced the Filogic 8000 family, a groundbreaking suite of Wi-Fi 8 products designed to spearhead the Wi-Fi 8 ecosystem.
In a big step for connectivity, this chipset company has teamed up with Starlink to enable emergency alerts via satellite.
The rivalry between MediaTek and Qualcomm continues to define the mobile chipset landscape, especially in India. Qualcomm still leads the ultra-premium segments in North America and Europe, while MediaTek dominates volume, particularly across South and Southeast Asia, Latin America, and Africa.
As AI capabilities move down the price ladder, this chipset company’s scale becomes a powerful strategic advantage. But viewing it purely through a Qualcomm lens is increasingly limiting. MediaTek's ASIC, automotive, and IoT ambitions put it in competition with Broadcom, Marvell, and even NVIDIA in adjacent markets.
The common thread across all four pillars is democratisation — making advanced AI, connectivity, and compute accessible at every price point, not just in premium products.
What is MediaTek known for?
MediaTek is best known as the world's largest smartphone chipset maker by volume. It also makes chips for smart TVs, Wi-Fi routers, IoT devices, cars, and more.
What is the MediaTek Dimensity 9500?
The Dimensity 9500 is MediaTek's current flagship mobile SoC. It was the first smartphone chip to exceed 4 million AnTuTu points and features the NPU 990 for on-device generative AI.
Does MediaTek make chips for Google?
Yes. MediaTek is partnering with Google to design and produce components for Google's seventh-generation (v7e) and next-generation (v8e) Tensor Processing Units (TPUs) used in Google's AI data centres, with production ramping through TSMC.
What is MediaTek Genio Pro?
Genio Pro is MediaTek's flagship industrial IoT platform, unveiled at Embedded World in March 2026. It targets robotics, commercial drones, machine vision, and more.