Evan Rutchik’s article explores the dynamic technologies that are revolutionizing the advertising industry. It highlights how Artificial Intelligence (AI) and machine learning are enabling hyper-personalized advertising experiences, while programmatic advertising streamlines ad purchasing processes. Rutchik also discusses the immersive potential of Augmented Reality (AR) and Virtual Reality (VR) in creating interactive ad experiences. Emerging trends such as voice search, blockchain for transparency, and shoppable ads are reshaping consumer interactions, providing brands with powerful tools to engage and convert audiences. With a focus on privacy, the article sheds light on the industry's shift toward more secure, data-driven advertising practices.
For more information visit: https://medium.com/@Evanrutchik/what-are-the-new-advertising-technologies-67a68b49050d